<p>How do you make someone choose your shampoo over the other 29 brands on the shelf? That's the kind of make-or-break question every marketing professional faces every day. Here-in a form that will instruct and inspire students of art and design, future copywriters and marketers, as well as any interested businessperson-is a practical introduction to the art and science of branding. Using dynamic graphics and the examples of some of the world's most successful products, it provides a complete, idea-packed overview of the field: product design, packaging, icons, brand identities, the in-store experience, co-branding, advertising, and working across international boundaries.<br></p>

More Than A Name: An Introduction To Branding

Arts & Photography

Melissa Davis

Jonathan Baldwin

Graphic Design

Ava Pub Sa

Visual Communication

Lucienne Roberts

AVA Publishing

See the best price to sell, buy, or rent books by Jonathan Baldwin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Jonathan Baldwin