Cases in Marketing Management and Strategy

Business & Money

BLACKWELL, ROGER D.

Johnston, Wesley J.

Talarzyk, W. Wayne

Management & Leadership

Dryden Pr

Cases in Marketing Management: Issues for the 1990s

Hinkle, Charles L.

Lanigan, Esther F.

PRENTICE/HALL

<p>A relationship management theme throughout the text teaches managers to guide salespeople in establishing and maintaining relationships with their customers. Separate chapters on international and technology issues. Up-to-date coverage includes ethics, managing the salesperson in an international setting, and implications of technology in managing salespersons.</p>

Managing Salespeople: A Relationship Management Approach

Hite, Robert

South-Western College Pub.

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