Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market! Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic ‘how they did it’ approach. Combining the authors’ technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry. The authors offer an end-to-end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packaging and launch of new mobile services. Based on real case studies and experiences, analysis and advice is given to help the reader succeed in the real world. Mobile Media and Applications - From Concept to Cash: <ul>
<li>Explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone.</li> <li>Built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming.</li> <li>Describes how many service environments today are failing and highlights best practices to make them efficient and powerful.</li> <li>For the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth.</li> <li>Offers an accompanying website with additional case studies, articles and links to the best developer forums and resources.</li> </ul>
Decision makers, professionals and application developers in the IT, Telecoms and Media industries, as well as enterprises, analysts, consultants, financial services, and journalists will find this an invaluable guide to creating successful mobile services. Advanced students in Electrical Engineering and Telecoms as well as business schools will find this book a useful addition to their reading list.

Mobile Media and Applications, From Concept to Cash: Successful Service Creation and Launch

Business & Money

Freeman, Daniel

James, Ian

Andersson, Christoffer

Johnston, Andy

Ljung, Staffan

Industries

wiley

The fourth edition of 'Unix Unleashed' will take a different tack from previous editions and other Unix books:It is readable as though it is a series of lectures on individual topics from Unix Wizards. This different approach will take the reader through the following topics:
<li> Basic operation of the system and system administration in its simplest form: managing users and disks, starting up and shutting down the system, authenticating user connections, and administering the X Window System.</li>
<li> Common subsystems - the typical day-to-day tasks of system administration: sharing files, providing basic web services, printing, e-mail, and backing up the system.</li>
<li> The Unix toolset to make system administration more reliable and more powerful, and to administer more complex and important systems running on top of Unix.</li>
<li> System administration as a profession: much work needs to be done not to do the job in a purely technical sense but in a practical, real-world sense.</li>

Unix Unleashed (4th Edition)

Computers & Technology

Anderson, Robin

Operating Systems

Sams.

Connolly: A Marxist analysis

Biographies & Memoirs

Community & Culture

Irish Workers Group

Millions have succumbed to the phenomenon of Suduko, and it has spawned thousands of books, websites and daily puzzles in a number of national newspapers throughout the world. Yet in Japan, home of Sudoku, Kakro, or Kakuro is a far bigger phenomenon, appearing in over 70 different magazines and newspapers with over one million Kakuro books sold to date. While Sudoku uses a straightforward grid, a Kakuro consists of filled and empty cells similar to a crossword puzzle. Some black cells contain a diagonal slash with numbers in them, the clues, creating exciting, addictive puzzles that will allow the growing army of Sudoku fans to stay one step ahead of the game.

Kakuro 1: Beyond Sudoku The Ultimate Cross Sums Challenge

Humor & Entertainment

Lindop, Dan

Puzzles & Games

Thunder Bay Press

See the best price to sell, buy, or rent books by Johnston, Andy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Johnston, Andy