<p>The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.</p>

Marketing Management: A Strategic Decision-Making Approach

John W. (John Walker) Mullins

Business & Money

McGraw=Hill

See the best price to sell, buy, or rent books by John W. (John Walker) Mullins. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by John W. (John Walker) Mullins

See the best price to sell, buy, or rent books by John W. (John Walker) Mullins. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Management: A Strategic Decision-Making Approach