This text seeks to overcome an imbalance in traditional consumer behavior texts by incorporating biological, sociological, and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consumption; consuming needs and values, semiotics, identity, the body, eating disorders and drug-taking. The text looks at consuming behavior in the context of general changes in society through adopting a historical perspective. It seeks to adopt a neutral view of consuming behavior rather than the more traditional adoption of the producers' perspective, and to look at the contemporary issues affecting consuming behavior in today's world. Companion Website: http://www.palgrave.com/business/desmond/

Consuming Behaviour

Business & Money

John Desmond

Economics

PALGRAVE~MACMILLAN

Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness

<p>This concise and readable new text for courses in Film Adaptation or Film and Literature introduces students to the art of adapting works of literature for film. <i>Adaptation</i> describes the interwoven histories of literature and film, presents key analytical approaches to adaptation, and provides an in-depth overview of adaptations of novels, short stories, plays, nonfiction, and animation. The book concludes with an analysis of why adaptations sometimes fail.</p>

Adaptation: Studying Film and Literature

Peter Hawkes

McGraw=Hill

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Books by John Desmond