Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns. So, how does a company succeed in a world gone green? In Strategies for the New Green Economy, Joel Makower, one of the world's foremost green business experts, provides a clear roadmap for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years' experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals. Providing a comprehensive and realistic look at both the opportunities and challenges, Strategies for the New Green Economy shows how leadership companies are finding their way in the green economy, while their competitors struggle. Strategies for the Green Economy systematically tackles the central issues of greening your business:
<ul>
<li>What does it take to be seen as an environmental leader? </li>
<li>What are the standards, implicit or explicit, that you must meet to be green? </li>
<li>How do you communicate what your business is doing right--and what it's doing wrong? </li>
<li> How can you overcome consumer, media, and activist distrust? </li>
<li>How can your company be heard amid the “green noise” in the marketplace? </li>
<li>What are the new opportunities emerging for companies in the green economy?</li>
</ul>
Including groundbreaking data about customers' attitudes and behaviors regarding green products and services, Strategies for the Green Economy will lead you through the thicket of finicky customers, confusing research reports, and public cynicism regarding green marketing claims--and place you on solid footing in the growing green economy.

Strategies for the Green Economy: Opportunities and Challenges in the New World of Business

Business & Money

Joel Makower

Economics

McGraw=Hill

Organized by more than nine thousand subject areas, this directory supplies the names, addresses, phone numbers, and areas of interest of more that ten thousand sources of expert information

Instant information

Prentice-Hall Press

The definitive oral history of the Woodstock rock festival. “The definitive study of the mega-concert.”―Rolling Stone “Woodstock comes alive here, even if the music itself seems almost incidental to the backstage dramas.” Publishers Weekly Woodstock: the Oral History is the definitive, electrifying account of the rock festival that shook the world and defined a generation. In 1969 four young men had a dream: to produce the greatest rock concert ever held. Little did the group―two budding entrepreneurs who really wanted to write sitcoms, a former head shop proprietor turned rock band manager, and a record company executive who smoked hash in his office―know how enormous a reality their dream would become. Woodstock: The Oral History is the fascinating story of how it all came together―and almost fell apart―told exclusively in the voices of the men and women who made it happen. It’s the adventures of a ragtag bunch of businessmen and bohemians, of hippies, hucksters, handymen, and hangers-on, working against all odds to unite a generation for one wild, glorious weekend in August 1969. These pages are replete with vibrantly expressive stories and voices, featuring a wonderfully eccentric cast of characters, from producers and performers, doctors and cops, to journalists, filmmakers, electricians, neighbors―and, of course, thousands of blessed out, rain-soaked flower children. You’ll get behind-the-scenes stories from such people as David Crosby, Abbie Hoffman, Miriam Yasgur (who, along with her husband, Max, owned the land on which the festival was held), Richie Havens, Wavy Gravy, Paul Kantner, Chip Monck, and a host of others. Woodstock: The Oral History is the one truly authoritative volume―the definitive oral history of this momentous event. This special 40th anniversary edition features a new introduction by Michael Lang, one of the original producers of Woodstock, as well as updated information on the people who made the music festival happen.

Woodstock: The Oral History (Excelsior Editions)

Arts & Photography

Music

Excelsior Editions/State University of New York Press

The New Grand Strategy: Restoring America's Prosperity, Security, and Sustainability in the 21st Century

Patrick Doherty

Mark Mykleby

St.Martin's Press

See the best price to sell, buy, or rent books by Joel Makower. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Joel Makower