Strategic Innovation Management

Joe Tidd

John Bessant

Wiley Global Education US

Innovation and Entrepreneurship

Wiley Global Education UK

Managing Innovation: Integrating Technological, Market and Organizational Change, 6th Edition

wiley

Managing Innovation: Integrating Technological, Market and Organizational Change, Enhanced Edition

John R. Bessant

Managing Innovation: Integrating Technological, Market and Organizational Change

This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls. Readership: R&D, marketing, and innovation practitioners who want to improve their knowledge of customer integration in new product and service development as well as graduate and undergraduate students with a degree in innovation management, engineering management, design, or marketing. This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.

INNOVATION HEROES: UNDERSTANDING CUSTOMERS AS A VALUABLE INNOVATION RESOURCE (Series on Technology Management, 31)

Business & Money

Fiona Schweitzer

Management & Leadership

World Scientific Publishing Europe Ltd

<p>There is no doubt that digital technologies have the potential for disruptive innovation in a wide range of sectors, both in manufacturing and services, and the commercial and social domains. However, popular commentaries on the potential of digital innovation to disrupt have suffered from two extreme positions: either, simplistic technological determinism, often promoted by technology vendors, claiming that the impending widespread automation of products and services will provide step-changes in productivity and new products and services; or alternatively, very high-level broad discussions of business model innovation in traditional sectors, private and public. However, the impacts will not be universal, and the outcomes will be highly-differentiated. More fundamentally, neither a narrow technological perspective or broad business view adequately captures the appropriate level of granularity necessary to understand the potential and challenges presented by digital innovation. In this book, Digital Disruptive Innovation, we apply innovation concepts, models and research to provide greater insights into strategies for, and management of, digital innovation.</p>

DIGITAL DISRUPTIVE INNOVATION (Series on Technology Management, 36)

WSPC (EUROPE)

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Books by Joe Tidd