Provides the knowledge and tools needed for the future of survey research The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape,&nbsp;Social Media, Sociality, and Survey Research&nbsp;introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research. The book is organized around the central idea of a "sociality hierarchy" in social media interactions, comprised of three levels: broadcast, conversational, and community based.&nbsp;Social Media, Sociality, and Survey Research&nbsp;offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features: <ul style="line-height: 25px; margin-left: 15px; margin-top: 0px; font-family: Arial; font-size: 13px;"> <li>New ways to approach data collection using platforms such as Facebook and Twitter</li> <li>Alternate methods for reaching out to interview subjects</li> <li>Design features that encourage participation with engaging, interactive surveys</li> </ul> Social Media, Sociality, and Survey Research&nbsp;is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research.

Social Media, Sociality, and Survey Research

Joe Murphy

Elizabeth Dean

Craig A. Hill

wiley

New Earswick: A Pictorial History

William Sessions Limited

This is the go-to resource for straightforward instruction on using Foursquare, Facebook Places, Gowalla, Bizzy, Google Wallet, augmented reality programs, and QR codes in your library. The book guides you through each step in the implementation process, giving you the information you need to successfully use location aware technologies in library environments.  Written specifically for LIS professionals, Joe Murphy's handbook explains how to create a Foursquare campaign and use it to enhance staff training, use Facebook Places to connect with patrons, create an augmented reality programme, create a QR code campaign, create a Gowalla marketing initiative, and implement a mobile payment service with Google Wallet and Near Field communication. An invaluable guide to using location-based services and applications to meet your mobile user's digital-age needs successfully.

Location-aware Services and QR Codes for Libraries (The Tech Set)

Computers & Technology

Programming

Facet Publishing

See the best price to sell, buy, or rent books by Joe Murphy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Joe Murphy