This critical survey of the trends and key issues involved in graphic design over the last 200 years provides an introduction to this ever-changing subject. The international development of magazine, advertising and poster design is traced within a chronological framework from the illustrated journalism of the 19th century, to graphic images produced by celebrated artists such as Daumier and Toulouse Lautrec, to late-20th century alternative practices: pop, sub and counter-cultural graphics and the well-known work of Neville Brody. In the process of examining the relationship between word and image in the public domain, the authors cover issues of gender, class, race, hegemony and incorporation.

Graphic Design: Reproduction and Representation Since 1800 (Studies in Design and Material Culture)

Arts & Photography

Jobling, Paul

Crowley, David

Graphic Design

Manchester Univ Pr

This critical survey of the trends and key issues involved in graphic design over the last 200 years provides a complete introduction to this ever-changing subject. The international development of magazine, advertising and poster design is traced within a chronological framework from the illustrated journalism of the nineteenth century, to graphic images produced by celebrated artists such as Daumier and Toulouse Lautrec, to late-twentieth century alternative practices: pop, sub- &amp; counter-cultural graphics and the well-known work of Neville Brody. Combining new research and a critical approach with an accessible writing style, this is an ideal introduction to the wide ranging and complex field of graphics. In the process of examining the relationship between word and image in the public domain, the authors cover issues of gender, class, race, hegemony and incorporation.

Graphic Design: Reproduction and representation since 1800 (Studies in Design)

Manchester University Press

Investment in any new project invariably carries risk but the construction industry is subject to more risk and uncertainty than perhaps any other industry. This guide for construction managers, project managers and quantity surveyors as well as for students shows how the risk management process improves decision-making. Managing Risk in Construction Projects offers practical guidance on identifying, assessing and managing risk and provides a sound basis for effective decision-making in conditions of uncertainty. The book focuses on theoretical aspects of risk management but also clarifies procedures for undertaking and utilising decisions. This blend of theory and practice is the real message of the book and, with a strong authorship team of practitioners and leading academics, the book provides an authoritative guide for practitioners having to manage real projects. It discusses a number of general concepts, including projects, project phases, and risk attitude before introducing various risk management techniques. This third edition has been extended to recognize the reality of multi-project or programme management and the risks in this context; to highlight the particular problems of risk in international joint ventures; and to provide more coverage of PFI and PPP. With case studies and examples of good practice, the book offers the distilled knowledge of over 100 man-years of experience in working on all aspects of project risk, giving sound practical guidance on identifying, assessing and managing risk.

Managing Risk in Construction Projects

Science & Math

Merna, Tony

Smith, Nigel J.

Technology

Wiley/Blackwell

Fashion, Identity, Image

About the Author\nPaul Jobling is Visiting Professor, MA Fashion Studies, Parsons New School, Paris, France. He is the author of Man Appeal (Berg, 2005).\nPhilippa Nesbitt graduated from the MA Fashion Studies, The New School, Parsons Paris. Her MA thesis explores the emergence and impact of gender non-conformativity in global fashion modelling and media. She is currently digital curator for Revue magazine in France and starts funded doctoral research on fashion and disability at Ryerson University, Toronto in Fall 2020.\nAngelene Wong, graduated from the MA Fashion Studies, The New School, Parsons Paris. She is a trained dancer and her postgraduate thesis focusses on ideas of embodiment, space and time through the relationship of dance to fashion in productions such as Jean-Paul Gaultier's 'Fashion Freak Show' and Hussein Chalayan's 'Gravity Fatigue'.\nHow has the fashion industry responded to turn-of-the-millennium non-binary identities? Do they have a supportive or exploitative relationship with queer, trans and ageing subjects? Fashion, Identity, Image unpacks these questions and many more in relation to clothing and representation, identity and body politics in British, European and American culture between 1990 and 2020.\nJobling, Nesbitt and Wong explore issues of intersectionality and inclusivity through groundbreaking shows, including Maria Grazia Chiuri's 'We Should All Be Feminists' catwalk show for Dior (Spring-Summer 2017), Alexander McQueen's 'The Widows of Culloden' collection (Fall-Winter 2006), and the role of transgender models such as Oslo Grace since 2015. Looking to the future of our relationship with fashion, there's also an investigation of the android as a redemptive figure in Alessandro Michele's cross-cultural cyborg collection for Gucci (Autumn-Winter 2018/2019) and the impact of the ageing population with analysis of age and memory in work such as Magali Nougarède's Crossing the Line (2002), and pleasure and morality in fashion publicity since the 1990s for the likes of Calvin Klein, D&G and American Apparel.

Nesbitt, Philippa

Wong, Angelene

Bloomsbury Visual Arts

Choice Outstanding Academic Title 2014
In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century.
The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. 
From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.

Advertising Menswear: Masculinity and Fashion in the British Media since 1945 (Dress and Fashion Research)

Bloomsbury Academic

This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided the most visually arresting and playful poster and press advertising campaigns ever launched. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing by the likes of Austin Reed, the Fifty Shilling Tailors, Simpson and Barratt shoes. Replete with confident head-turners, many posters of the period featured dandies knowingly offering up their bodies for the delectation of women - an irony made doubly rich by the fact that these images were consumed almost exclusively by men. As Jobling expertly shows, the erotic charge in evidence in the representation of the buff gymnos in Calvin Klein's 80's campaigns had much earlier antecedents. There was, surprisingly, a pronounced fetishistic aspect coupled with sexual ambiguity in publicity for underwear in the interwar period. Looking well beyond issues of representation to broader socio-economic contexts in this deeply researched and original study, Jobling addresses an exciting range of discourses relating to professionalization, modernity, mass-communication and marketing, display and consumer psychology.

Man Appeal: Advertising, Modernism and Menswear

Berg Publishers

This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided the most visually arresting and playful poster and press advertising campaigns ever launched. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing by the likes of Austin Reed, the Fifty Shilling Tailors, Simpson and Barratt shoes. Replete with confident head-turners, many posters of the period featured dandies knowingly offering up their bodies for the delectation of women - an irony made doubly rich by the fact that these images were consumed almost exclusively by men. As Jobling expertly shows, the erotic charge in evidence in the representation of the buff gymnos in Calvin Klein's 80's campaigns had much earlier antecedents. There was, surprisingly, a pronounced fetishistic aspect coupled with sexual ambiguity in publicity for underwear in the interwar period. Looking well beyond issues of representation to broader socio-economic contexts in this deeply researched and original study, Jobling addresses an exciting range of discourses relating to professionalization, modernity, mass-communication and marketing, display and consumer psychology.

Fashion Spreads: Word And Image In Fashion Photography Since 1980 (Dress, Body, Culture Series)

Doubly tainted by its associations with consumerism and the 'frivolous' world of couture, fashion photography has long been ignored as a serious site for academic study. Yet both the body and dress have proved keenly revealing of gender, race and sexual politics. Further, fashion photography has been transformed by aesthetic concerns, sexual politics and the pleasure of spectatorship - all of which suggest that its iconography represents a rich source for the analysis of how identity is constructed. Exploring representations of the feminine and the masculine body - from super-vamp to super-waif, from buffalo boy to new man - this book considers the social, economic and aesthetic factors that have been instrumental in forging an identity for fashion photography since 1980. Drawing extensively on fashion spreads from Vogue, The Face and Arena, the author takes as his starting point Barthes' axiom that the magazine is 'a machine for making Fashion'. He explores how meaning is constructed in word and image, but he refutes Barthes' claim that the fashion system is a vacuous form of signification. In evaluating the ostensible paradox between sexual objectification and spectatorship, the author also looks at what the depiction of both male and female bodies in fashion spreads reveals about power, knowledge and pleasure. How does the iconography of fashion gratify our desires? Who are these images for - men and women? men or women? Does fashion photography invent role models, or simply satisfy nascent cultural values of beauty and sexual attraction? Why is fashion photography considered a form of 'soft porn' for the delectation of men when women are by far the largest consumers of fashion periodicals? How do the investments of different producers and spectators - male and female, gay and straight, white and non-white - affect the fashion image? In answering these questions and many more, this book represents a significant contribution to the following areas: photography; fashion and dress; cultural studies; sex, race and gender studies; art and design history; media studies; and sociology.

Fashion Spreads: Word and Image in Fashion Photography since 1980 (Dress, Body, Culture Series)

Doubly tainted by its associations with consumerism and the 'frivolous' world of couture, fashion photography has long been ignored as a serious site for academic study. Yet both the body and dress have proved keenly revealing of gender, race and sexual politics. Further, fashion photography has been transformed by aesthetic concerns, sexual politics and the pleasure of spectatorship - all of which suggest that its iconography represents a rich source for the analysis of how identity is constructed. Exploring representations of the feminine and the masculine body - from super-vamp to super-waif, from buffalo boy to new man - this book considers the social, economic and aesthetic factors that have been instrumental in forging an identity for fashion photography since 1980. Drawing extensively on fashion spreads from Vogue, The Face and Arena, the author takes as his starting point Barthes' axiom that the magazine is 'a machine for making Fashion'. He explores how meaning is constructed in word and image, but he refutes Barthes' claim that the fashion system is a vacuous form of signification. In evaluating the ostensible paradox between sexual objectification and spectatorship, the author also looks at what the depiction of both male and female bodies in fashion spreads reveals about power, knowledge and pleasure. How does the iconography of fashion gratify our desires? Who are these images for - men and women? men or women? Does fashion photography invent role models, or simply satisfy nascent cultural values of beauty and sexual attraction? Why is fashion photography considered a form of 'soft porn' for the delectation of men when women are by far the largest consumers of fashion periodicals? How do the investments of different producers and spectators - male and female, gay and straight, white and non-white - affect the fashion image? In answering these questions and many more, this book represents a significant contribution to the followi

See the best price to sell, buy, or rent books by Jobling, Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Jobling, Paul

See the best price to sell, buy, or rent books by Jobling, Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Graphic Design: Reproduction and Representation Since 1800 (Studies in Design and Material Culture)

Graphic Design: Reproduction and representation since 1800 (Studies in Design)

Managing Risk in Construction Projects

Fashion, Identity, Image

Fashion, Identity, Image

Advertising Menswear: Masculinity and Fashion in the British Media since 1945 (Dress and Fashion Research)

Man Appeal: Advertising, Modernism and Menswear

Man Appeal: Advertising, Modernism and Menswear

Fashion Spreads: Word and Image in Fashion Photography since 1980 (Dress, Body, Culture Series)

Fashion Spreads: Word And Image In Fashion Photography Since 1980 (Dress, Body, Culture Series)