Principles: Princ & Practice Marketing

Science & Math

Jobber

Biological Sciences

McGraw-Hill Education - Europe

Testbank CD-Rom to Accompany Principles and Practices of Marketing

Business & Money

Management & Leadership

McGraw-Hill/Higher Education

<p>A guide to the latest thinking in the field of selling, sales management and strategy. The chapter contributors have been chosen for their practical work-based experience in sales as well as their knowledge of selling and sales strategy. A key feature of this book is the coverage of contemporary sales topics such as: key account management; telemarketing; trade marketing; relationship management; commercial negotiations; and information technology applications in sales. The approach taken is to provide actionable ideas, principles, frameworks and suggestions to enhance sales performance.</p>

Cim Handbook of Selling & Sales Strategy

Marketing & Sales

Butterworth-Heinemann

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