<p>The automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign? In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles: * Why brand management for cars is not the same as for other "branded" products * How to position a model for the best possible tie-in promotion-and how not to * What it takes to establish and evolve a brand image</p>

Glory Days: When Horsepower and Passion Ruled Detroit

Biographies & Memoirs

Jim Wangers

Professionals & Academics

Bentley Publishers

<p>One of a kind book that illustrates in word and art the highlights of the Pontiac.</p>

Pontiac Pizazz!

Dave Anderson

See the best price to sell, buy, or rent books by Jim Wangers. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Jim Wangers

See the best price to sell, buy, or rent books by Jim Wangers. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Glory Days: When Horsepower and Passion Ruled Detroit

Pontiac Pizazz!