Entrepreneurial Small Business

<p>"Entrepreneurial Small Business (ESB)" provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.</p>

Business & Money

Jerry Katz

Business Development & Entrepreneurship

McGraw-Hill/Higher Education

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Books by Jerry Katz

See the best price to sell, buy, or rent books by Jerry Katz. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Entrepreneurial Small Business