The MicroAge Way

Biographies & Memoirs

Jeffrey L. Rodengen

Professionals & Academics

Write Stuff Enterprises, Inc.

In 1970, a brilliant engineer left the world's largest computer maker to start a competitor. The engineer's name was Gene Amdahl, and he had been instrumental in developing the IBM 360 - the mainframe that introduced the world to large-scale computing. Amdahl was determined that he would beat Big Blue. In 1970, he recruited a group of engineers and founded Amdahl Corporation. Development began on the first true competition to IBM. The story of Amdahl Corporation is a testament to flexibility. Early on, Amdahl began to guard itself aginst the volatility of its industry and initiated a diversification into communicaitons systems and storage devices. No longer would it manufacture mainframes - instead, Amdahl changed itself into a total solutions provider.

The Legend of Amdahl

Business & Money

Biography & History

Written by respected cardiothoracic surgeon Larry W. Stephenson, M.D. with bestselling author Jeffrey L. Rodengen, "State of the Heart: The Practical Guide to Your Heart and Heart Surgery" is the ultimate source of information for heart patients, their families, and anyone concerned with heart health. Its 47 contributors include a who's who of prominent surgeons from the world's leading cardiac care centers and advice from many pioneers of heart surgery, including Christiaan N. Barnard M.D., Denton Cooley M.D., Michael DeBakey M.D., John Kirklin M.D. and C. Walton Lillehei M.D. Information is presented in a conversational style to help readers understand both the risks and the rewards of every contemporary procedure, along with the symptoms and effects of common and major disorders. In addition to contributions by the world's pre-eminent heart surgeons, the book features illustrations by Denis Lee, former head of the renowned medical art illustration graduate program at the University of Michigan, and Kelly Moore, a medical illustrator with the University of Miami. State of the Heart also includes one of the most comprehensive glossaries of any book on the human heart. The book, representing more than two years of intensive research, presents information in an easy-to-understand format. Bolded terms are defined within text margins for easy reference. An appendix describes prescription drugs used to treat heart patients and their potential effects.

State of the Heart: The Practical Guide to Your Heart and Heart Surgery

Larry W. Stephenson

Reference

Write Stuff Syndicate

In 1915, Earl Echlin opened a small auto repair shop in San Francisco. Soon after, his brother Jack joined the operation and the two expanded their business to include car sales. One of the company's most significant events took place in 1928, when the National Automotive Parts Association (NAPA) named Echlin its exclusive supplier of oil-pump and igniter gears. The partnership between Echlin and NAPA remains valuable to both organizations today. From these beginnings, Echlin, Inc. has become one of the leading automotive parts suppliers in the world. The Legend of Echlin takes the reader on a drive through the history of the automobile, as the company grew through acquisition and innovation. Individually boxed.

The Legend of Echlin

Write Stuff Enterprises

The Legend of Federal Mogul

In The Legend of Tenet Healthcare, Jeffrey L. Rodengen chronicles the fascinating history of a leading public hospital company. In 1969, Richard Eamer wanted to create a healthcare company that would reduce cost, waste and inefficiency, while providing patients with total healthcare options. Eamer turned his dream into a reality, and the company has since grown exponentially. Today Tenet is a $10 billion corporation that owns or operates 120 acute care hospitals and related businesses. Tenet is proficient at acquiring ailing hospitals and turning them into quality facilities. With an ongoing legacy of excellence and innovation, Tenet Healthcare has established new standards for quality healthcare.

The Legend of Tenet Healthcare

Worthington Industries was created by opportunity and a $600 loan against a 1952 Oldsmobile. In 1955, a young steel broker named John H. McConnell saw a niche opening in the market for processed steel. The huge integrated firms that dominated the business were turning away customers with smaller, specialized orders. McConnell recognized this tremendous potential, borrowed against his car and founded The Worthington Steel Company. Today, Worthington Industries is a $2 billion enterprise now under the direction of John P. McConnell, the founder's son.

The Legend of Worthington Industries

Noble Drilling's roots trace back to 1921, when Lloyd Noble formed the Noble Drilling Company. Though the company began with only a single rig, Lloyd Noble was a careful planner as well as a man with a vision. Against the odds, the company survived the ups and downs of the economy. Then in 1985 Noble Drilling was spun off from Noble Affiliates, and CEO Jim Day held the reins of the newly independent company. Like Noble Drilling's founder, Day made farsighted decisions and announced the company's commitment to flourish. Under Day's leadership, Noble Drilling evolved into one of the world's premier offshore drilling companies. 
Noble Drilling has not been immune to the boom-and-bust cycle of a highly cyclical industry, but it has carried on through expertise, loyalty, and plain old common sense. The company has turned its focus to the future, making intelligent acquisitions and developing innovative drilling methods and rig designs that have helped it survive even the most depressed oil market.

The Legend of Noble Drilling (English and Spanish Edition)

General Parts, Inc.'s humble North Carolina beginnings served as a solid basis for a business that would become a great force within the competitive automotive aftermarket industry. In 1960, the entrepreneurial spirit of O. Temple Sloan, Jr. created the foundation for the company that spans North America, meeting the needs of both the American and Canadian public and professional markets. GPI began in a Raleigh warehouse distributing parts from a mere 13 product lines. Sloan Jr. often worked there, rather than simply sitting in his office behind his desk. This hands-on approach helped to establish the company s reputation as one that demanded the same work ethic and produt knowledge for all its employees. During the next few decades, GPI s ability to adapt its business style to the changing automotive market catapulted it to the forefront of the industry. As competition intensified, GPI faced the challenge and rolled out a unique plan. The result was the creation of CARQUEST, a recognizable marketing program that reached all customers in the aftermarket. This book chronicles the history of GPI, a company that continually supports the idea that the contributions of all are integral to its continued success.

The Legend of General Parts: Proudly Serving a World in Motion

Celebrating 50 years of growth and innovation, Federated Investors, Inc., among the nation’s largest investment management institutions, commemorated its golden anniversary in 2005. 
Since its modest start in Pittsburgh in the mid-1950s, millions of investors in the United States and around the globe have relied on Federated for world-class investment management. Founded in 1955, the company was born when Jack Donahue, a former air force pilot, convinced his high school classmate, Dick Fisher, to leave his job as a used car salesman to sell little-known mutual funds. With the help of Jack’s long-time friend, Tom Donnelly, the three men founded Federated Investors, Inc. 
The company initially focused its business on mutual funds for individual investors, but it soon expanded its vision to serve bank trust departments as well. Today its products cater to a variety of financial professionals and institutional investors. 
Over the past half-century, Federated’s veteran leadership team and dedicated employees have contributed to its exceptional growth. Through solid investment management performance, careful client focus, and continuous product innovation, Federated boasts assets exceeding $205 billion. 
New Horizons: The Story of Federated Investors chronicles Federated’s fascinating legacy from its challenging early days to its current status as a global financial giant.

NEW HORIZONS: The Story of Federated Investors (Legend)

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Books by Jeffrey L. Rodengen