This practical, easy-to-understand book sets a path to successfully building a culture for sustainability in today's global marketplace, providing "best practice" case studies from industries and sectors including manufacturing, business-to-business, hospitality, consumer products, telecommunications, and professional services.
In their own words, leaders, managers, and employees from nine global companies explain how they are turning their visions into reality. Sustainability and human resources expert Jeana Wirtenberg describes how these companies are transforming challenges into opportunities by opening their minds to the megatrends that will define the future. The vast majority of today's CEOs consider sustainability essential to their company's success, yet most do not know how to embed it into their company and its culture. This book guides firms of all types and sizes―from those organizations just starting their journey to sustainability, to those seeking to accelerate their positive impact on people, reduce their negative environmental impact, and improve their bottom line. Wirtenberg shows readers how extraordinary results are possible by engaging the hearts and minds of employees throughout the organization.
 • Never-before-published stories and lessons learned from nine successful global companies that are building cultures for sustainability
• Tips from business leaders on how to create purposeful work environments that ignite employees' passion 
• Practical resources: on-the-ground successful programs; proven global and local best practices; top-down and bottom-up strategies and activities; and user-friendly frameworks, tools, and references that help firms at any level of sustainability build a more sustainable culture via increased employee engagement

Building a Culture for Sustainability: People, Planet, and Profits in a New Green Economy

Business & Money

Jeana Wirtenberg

Business Culture

Praeger

The Second Edition of The Sustainable Enterprise Fieldbook provides a crucial update to the seminal work, published in 2008. The second edition includes new chapters on globalization, strategy and metrics, plus brand new and up-to-date cases. It aims to teach and guide leaders, managers, practitioners, students, and professors in creating successful and sustainable enterprises. With clear and simple-to-follow steps, the book engages readers by increasing their understanding and awareness of what sustainability means at a conceptual and practical level; by expanding people's commitment to building sustainable enterprises; and by providing readers with extensive tools and techniques to individually and collectively take actions to improve the social, environmental and economic performance of their organizations in both the short and long term. Each chapter uses tools, cases and examples to illustrate how to integrate sustainability into the day-to-day realities of running a business. Managers are coached and guided to enable them become change agents in their organizations. The book covers topics as broad as leadership, strategy, managing change, employee engagement, metrics and measurement, networks, and globalization. Readers will gain access to the innovative Living Fieldbook: an online community forum filled with supporting materials. The fully revised Sustainable Enterprise Fieldbook: Second Edition will be essential reading for those in every sector of business and academia.

Sustainable Enterprise Fieldbook : Second Edition

David Lipsky

William, Russell

Linda Morris Kelley

Taylor & Francis Group

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Books by Jeana Wirtenberg