A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. <ul>
<li>Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks</li> <li>Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more</li> <li>Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization</li> <li>Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics</li> <li>Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials</li> </ul>
YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online

YouTube and Video Marketing: An Hour a Day

Computers & Technology

Jarboe, Greg

Web Development & Design

Sybex, Inc.

Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. <ul>
<li>Shows you how to successfully develop, implement, and measure a successful video marketing strategy</li> <li>Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks</li> <li>Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more</li> <li>Covers optimization strategies, distribution techniques, community promotion tactics, and more</li> <li>Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization</li> <li>Shows you how to optimize video for YouTube and search engine visibility</li> </ul>
Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Business Technology

Sybex

Become a Social Media Marketing Superstar with this Value-Priced Set! 
The unique An Hour a Day series has helped thousands create, implement, measure, and optimize winning marketing strategies. This collection of social media bestsellers will help you understand the world of social media and then, step by step and day by day, master social media's crucial and interrelated platforms of Facebook, Twitter, and YouTube. Implement a successful social media strategy with Social Media Marketing: An Hour a Day! Turn customer conversations about your brand, product, or company into a competitive advantage with this practical guide from social media marketing expert Dave Evans. You'll discover the sweet spot of social media marketing, ways to pitch a campaign inside your company, the most effective measurement tools, and much more. “A practical guide for marketers looking to tap the Social Web the right way."—Pete Blackshaw, CMO, Nielsen/Buzz Metrics Learn how to leverage Twitter for your business with Twitter Marketing: An Hour a Day!Leading social media expert Hollis Thomases shows you how to craft Twitter marketing strategies that can be scaled to any organization or market. Get to know your potential customers, start using contests and other promotions to engage followers, learn how to analyze your results, and find out more in this jam-packed guide! “Whether you're a Twitter newbie or a seasoned power user, there's something in here that will help you use Twitter more effectively—and more profitably."—Rebecca Lieb, VP, Econsultancy, and author of The Truth About Search Engine Optimization Craft video marketing strategies that deliver with YouTube and Video Marketing: An Hour a Day! Internet video expert Greg Jarboe helps you develop and deploy a comprehensive video strategy that works. You'll learn how to create and fine-tune your YouTube channel, how to choose keywords and optimize your video for search visibility, and how to create compelling videos that viewers want to share. “Whether your budget is zero or tens of thousands of dollars, Greg Jarboe shows you how to get the best bang for your online marketing buck."—Michael Miller, author of YouTube for Business Reach Facebook's 500 million users with Facebook Marketing: An Hour a Day! Plan and launch a successful Facebook marketing campaign by learning how to leverage everything Facebook has to offer, including great tools to help you measure and analyze to find out what's working. Get the very most out of fan pages, Facebook Connect, Facebook's advertising platform, and more. “This book walks the walk. It shows marketers how to roll up their sleeves, jump in, and get winning results quickly."—Brian Goldfarb, Director, Developer Platform, Microsoft Inside this collection of best-sellers, you’ll find: <ul>
<li>How to develop, implement, and measure successful strategies and campaigns</li> <li>Proven techniques and tactics for the top social media channels: Facebook, Twitter, and YouTube</li> <li>A smart, accessible, task-based approach that's perfect for busy people</li> <li>Compelling, real-world case studies and field-tested guidance from experts</li> </ul>

Marketing with Social Media: An Hour a Day Collection

Evans, Dave

Thomases, Hollis

Smith, Mari

Treadaway, Chris

Perl, CGI, and JavaScript Complete, Second Edition is a one-of-a-kind book--valuable both for its broad content and its low price. This book contains a wealth of information essential for any web developer in need of a complete reference to the most popular technologies for building interactive websites. Like its predecessor, this updated edition of Perl, CGI, and JavaScript Complete thoroughly covers the fundamentals of Perl 5.8, JavaScript 1.5, and the CGI protocol. In addition, it emphasizes the important skills needed to create today's interactive websites. You'll see how to use hidden fields and cookies, interface JavaScript with CGI programs, and monitor website activity with Perl. You'll read about Perl's support for Unicode, for manipulating external databases, and for XML processing. The book's JavaScript and Perl reference sections have been updated with the latest objects, functions, and modules. Perl, CGI, and JavaScript Complete introduces you to the work of some of Sybex's finest authors, so you'll know where to go to learn even more about vital web-development topics. Inside: JavaScript Fundamentals * Learning the Fundamentals * Working with JavaScript * Adding JavaScript to Your Web Page * Working with Objects Advanced JavaScript * Processing Forms * Using Hidden Fields and Cookies * Interfacing JavaScript with CGI Programs Perl &amp; CGI Fundamentals * Introducing Perl and CGI * Writing Your First Program * Debugging Your Programs * Using CGI in the Real World * Creating HTML Forms with Perl * Perl and Unicode Building Web Applications with Perl * Creating a Guest Book for Your Website * Monitoring Website Activity * Implementing E-mail Solutions * Databases and the Web * XML Solutions in Perl JavaScript and Perl References * JavaScript Objects * Perl Functions * Perl Modules

Perl, CGI, and JavaScript Complete, 2nd Edition

Develop winning social media marketing strategies with An Hour a Day! Save $20 U.S. off suggested retail price of books purchased individually! Inside, you'll find step-by-step guidance and learn: <ul>
<li>How to develop, implement, and measure successful strategies and campaigns</li> <li>Proven techniques and tactics for the top social media channels and platforms</li> <li>Smart, accessible task-based approaches that are perfect for busy people</li> <li>What mistakes to avoid and successes to learn from via real-world case studies and field-tested guidance from the experts</li> </ul>

Business & Money

Industries

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You'll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you'll also find: <ul> <li>Full discussions of paid search marketing, email marketing, and marketing to mobile device users</li> <li>Exacting and focused instruction on all the competencies tested by the OMCP exam</li> <li>Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset</li> </ul> Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.

Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification

Bailey, Matt

Stebbins, Michael

wiley

See the best price to sell, buy, or rent books by Jarboe, Greg. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Jarboe, Greg

See the best price to sell, buy, or rent books by Jarboe, Greg. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

YouTube and Video Marketing: An Hour a Day

YouTube and Video Marketing: An Hour a Day

Marketing with Social Media: An Hour a Day Collection

Perl, CGI, and JavaScript Complete, 2nd Edition

Marketing with Social Media: An Hour a Day Collection

Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification