Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: <ul> <li>Reveals how to analyze visual imagery</li> <li>Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained</li> <li>Combines research, theory, and professional practice of visual communication</li> </ul> Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.

Visual Communication: Insights and Strategies

Janis Teruggi Page

Wiley/Blackwell

Margaret Duffy

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication

Lawrence J. Parnell

Sage Publications, Inc.

See the best price to sell, buy, or rent books by Janis Teruggi Page. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Janis Teruggi Page

See the best price to sell, buy, or rent books by Janis Teruggi Page. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Visual Communication: Insights and Strategies

Visual Communication: Insights and Strategies

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication