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A Complaint Is a Gift

Janelle Barlow

Claus Møller

Collins Business-Berrett Koehler

Customer complaints can give businesses a wake-up call when they're not achieving their fundamental purpose--meeting customer needs. They are a feedback mechanism that can help organizations rapidly and inexpensively shift products, service, style, and market focus. Businesses that don't value their customers' complaints suffer from costly, negative word-of-mouth advertising. 
Presenting dozens of real-life striking examples of poor--and excellent-- complaint handling, Barlow and Moller show that companies must view complaints as gifts if they are to have loyal customers.

A Complaint Is a Gift: Recovering Customer Loyalty When Things Go Wrong

Business & Money

Management & Leadership

Berrett-Koehler Publishers

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Books by Janelle Barlow