The New How to Advertise

Business & Money

Jane Maas

Kenneth Roman

Marketing & Sales

PALGRAVE~MACMILLAN

Did people really have sex in the office? Did they actually drink martinis at 11am? And what was it really like for women working on Madison Avenue in the 1960s? Jane Maas, a successful copywriter for a New York ad agency in the 60s and 70s, answers all these questions and more in this tell-all account of life with the real Mad Men. Based on her own experiences, she tells of the junior account man whose wife nearly left him when she found the copy of "Screw" magazine he'd used to find 'entertainment' for a client. Then there is the Ogilvy and Mather agency's legendary annual sex-and-booze filled Boat Ride, from which it was said no virgin ever returned intact. And the advertising agency that banned doors on offices - all because of what went on behind them. Wickedly funny and full of fascinating inside information, "Mad Women" also deals with the tougher issues of the era, such as equal pay, jaw-dropping sexism, and the difficult choices women had to make between motherhood and a career. This immensely entertaining memoir is a must-read for fans of the show, and for anyone who enjoys a scintillating tale.

Mad Women

Biographies & Memoirs

Historical

Bantam]

Kogan Page, Ltd.

<p>What was it like to be an advertising woman on Madison Avenue in the sixties and seventies, that Mad Men era of casual sex and professional serfdom? Now, in her immensely entertaining and bittersweet memoir, Jane Maas reveals all...*Was there really that much sex at the office? *Were there really three-Martini lunches? *Wer</p>

MAD WOMEN

Humor & Entertainment

Puzzles & Games

Bantam Books (Transworld Publishers a division of the Random House Group)

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Books by Jane Maas