Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.

The Experience Economy: Work Is Theater & Every Business a Stage

Business & Money

B. Joseph Pine II

James H. Gilmore

Marketing & Sales

Harvard Business School Press

Mastering the Way You See the World Inspired by Edward de Bono's Six Thinking Hats method, Jim Gilmore has created a unique and useful tool to help our ability to perceive. In his latest book, Look: A Practical Guide for Improving Your Observational Skills, Gilmore introduces the metaphor of ''six looking glasses.'' Each looking glass represents a particular skill to master in order to enhance the way we look at the world. The six skills include binoculars, bifocals, magnifying glass, microscope, rose-colored glasses, and blindfold looking. Each looking glass provides an observational lens through which to see the world differently. This framework will help its users to: <ul>
<li>See the big picture</li> <li>Overcome personal bias</li> <li>Pinpoint significance</li> <li>Better scrutinize numerous details</li> <li>Uncover potential opportunities</li> <li>See what's in the mind's eye</li>
</ul>
 These varying perspectives offer myriad practical applications: They can help any executive, manager, or designer more richly observe customer behavior, philanthropists and policy makers more keenly identify human needs, and anyone else interested in innovative thinking to first ground their ideation in practical observation. Gilmore helps readers grasp the Six Looking Glasses by including helpful everyday examples and practice exercises throughout. Put into practice, this method of looking will help you see the world with new eyes.

Look: A Practical Guide for Improving Your Observational Skills

Greenleaf Book Group Press

The Experience Economy

B. Joseph Pine

Management & Leadership

Highbridge Audio and Blackstone Publishing

The Experience Economy 2021: Experience Economy

Джозеф Пайн

Vivat

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Books by James H. Gilmore