<p>Editorial Reviews Product Description This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. An abundance of real-world examples and cases and experiential and internet exercises give users extraordinary insight into marketing situations they will actually encounter on the job. Real-world in focus, topics reflect the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. PART 1: Understanding the Hospitality and Tourism Marketing Process-Introduces the concept of hospitality marketing and its importance. PART 2: Developing Hospitality and Tourism Marketing Opportunities and Strategies-Explains th</p>

Marketing For Hospitality And Tourism

Business & Money

James C. Makens

Industries

Pearson College Div

<p>Comprehensive study into the travel industry.</p>

The Travel Industry

Chuck Y. Gee

Economics

John Wiley&Sons, Inc.

Hosupitariti to kankoÌ„ no maÌ„ketingu

PHILIP KOTLER

John T. Bowen

Hosupitariti Bijinesu KenkyuÌ„kai.

Unknown

See the best price to sell, buy, or rent books by James C. Makens. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by James C. Makens