Sm Business Mkt Mgmt Understg

JAMES C ANDERSON

PRENTICE/HALL

<i>Business Market Management</i> explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and—by presenting and conducting management practice research—strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets.

Business Market Management: Understanding, Creating and Delivering Value

Business & Money

Management & Leadership

Ethereum

CreateSpace Independent Publishing Platform

<p>Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.</p>

Business Market Management(B2B) 3E

Pearson.India

See the best price to sell, buy, or rent books by JAMES C ANDERSON. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by JAMES C ANDERSON