Books by Irniger, Jaques
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Pretesting und Testmarkt: Instrumente der Marketing-Forschung für die Prognose des Absatzvolumens neuer Produkte des Massenkonsums (Europäische ... Universitaires Européennes) (German Edition)
Publisher: Peter Lang International Academic Publishers
Released: Dec 31, 1972
Format: Paperback, 95 pages