Benchmark your communication programs against the very best in the industry today. Best Practices in Communication Planning and Implementation gives you an inside look into the 2007 Gold Quill Award-winning programs with specific case studies of industry success. Real-world solutions will inspire you and your team to take communication planning to the next level.    A sampling of this collection:    - A Canadian First: Cementing Listerine s Position in the Oral Hygiene Routine  Environics Communications Inc. / Toronto, Ontario, Canada   - Rejuvenating the Levitra Brand  Golin Harris / Hong Kong, China   - Walk the Talk to Sustainable Growth: Blog Blast 06  The Coca-Cola Co. with Burson-Marsteller and SagePath / Africa, Latin America, North America and Asia   - Choose Your News  Foster s Group Ltd. / Melbourne, Australia

Best Practices in Communication Planning and Implementation (English and Spanish Edition)

International Association of Business Communicators

Reference

See the best price to sell, buy, or rent books by International Association of Business Communicators. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by International Association of Business Communicators

See the best price to sell, buy, or rent books by International Association of Business Communicators. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Best Practices in Communication Planning and Implementation (English and Spanish Edition)