[MP3CD audiobook format in vinyl case.][*Includes a Bonus CD with charts and graphs] [Read by Alan Sklar] In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable -- and thus a lucrative -- impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples -- including the US Army, Heineken Experience, Autostadt, American Girl Place, and others -- to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

The Experience Economy, Updated Edition

Business & Money

Gilmore, James H.

II, B Joseph Pine

Management & Leadership

Blackstone Audiobooks

[*Includes a Bonus CD with charts and graphs][Read by Alan Sklar] In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable -- and thus a lucrative -- impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples -- including the US Army, Heineken Experience, Autostadt, American Girl Place, and others -- to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

See the best price to sell, buy, or rent books by II, B Joseph Pine. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by II, B Joseph Pine

See the best price to sell, buy, or rent books by II, B Joseph Pine. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Experience Economy, Updated Edition

The Experience Economy, Updated Edition