For human-centered designers, there is nothing more valuable than discovering what matters to people-what triggers frustration and what provides ease, what brings grief and what sparks joy. That's why IDEO studies subtle and often unspoken details of daily life: habits, circumstances, thoughts, feelings, and reactions. We rely upon access to people's unguarded selves. Their trust is precious, and comes with responsibility. How do we seek and share insights about people's lives in an ethical way? Three timeless principles guide all our work: respect, honesty, and responsibility. While the concepts are well known, they're abstractions that resist concrete definition, and applying them to the ambiguities, complexities, and messy scenarios of real life is no simple task. The Little Book of Design Research Ethics provides a practical guideline, along with tools and examples from our work in the field. It integrates more than a quarter-century of IDEO experience with advice and recommendations from ethicists as well as codes of conduct in related professions, from journalism to market research. Though it was originally created for IDEO designers, the book offers applicable guidance to a wide range of situations in which it's crucial to build relationships of trust. It's the first of its kind, and we hope it will facilitate ongoing conversation and reflection about what it means to work with empathy and cultural sensitivity and ensure that interactions are safe, fair, enjoyable, and mutually beneficial.

The Little Book of Design Research Ethics

IDEO

From IDEO, the global innovation and design firm responsible for such landmark products as Apple's first computer mouse, comes a primer in the observation method that keeps their practice human-centered and ever ingenious. People unconsciously perform ultraordinary actions every day, from throwing a jacket over a chair back to claim the seat, or placing something in the teeth when all hands are full. These "thoughtless acts" reveal the subtle but crucial ways people behave in a world not always perfectly tailored to their needs. Thoughtless Acts? is a collection of dozens of (often humorous) snapshots capturing such fleeting adaptations and minor exploitations. This method of observation demonstrates the kind of common-sense approach that can inspire designers and anyone involved in creative endeavors. Thoughtless Acts? is a privileged peek at how IDEO creates the people-friendly products, services, and spaces for which they are so widely recognized.

Thoughtless Acts?: Observations on Intuitive Design

Arts & Photography

Suri, Jane Fulton

History & Criticism

Chronicle Books+

World-renowned design and innovation firm IDEO uses first-hand observations to inform and inspire its work. As it did with the groundbreaking observational primer Thoughtless Acts?, IDEO once again brings its instructive methods tobear on the world around us, this time with an eye toward the inherent but unheralded presence of modern engineering. By observing the built environment we walk through every daythe often-overlooked details of buildings and roads, the joinings and interfaces of our infrastructurewe can learn to see the world as engineers do, and adapt this perspective to critical thinking. Through simple pictures of how objects and environments behave over time, Everyday Engineering invites anyone in creative fields, business, and design to see the world through IDEO's eyes.

Everyday Engineering: How Engineers See

Burroughs, Andrew

Architecture

Trust one of the most inventive companies in the world to come up with an entirely fresh take on travel books. IDEO, the world-renowned design and innovation firm, shifts the attention of the traveler and everyday observer from mere sightseeing toward looking€”really looking€”at their surroundings. City by city, each book reveals authentic discoveriesat every turn. Culled from the experiences and observations of IDEO's designers, cultural anthropologists, and architects, this volume delves into the social, architectural, and epicurean scenes of London. Insightful, easy-to-use, packed with photographs, and presented in a convenient on-the-go format, IDEO Eyes Open rekindles curiosity and invites visitors€”and residents€”to see these cities with fresh eyes.

IDEO Eyes Open London

Travel

Dust, Fred

Europe

Trust one of the most inventive companies in the world to come up with an entirely fresh take on travel books. IDEO, the world-renowned design and innovation firm, shifts the attention of the traveler and everyday observer from mere sightseeing toward looking€”really looking€”at their surroundings. City by city, each book reveals authentic discoveriesat every turn. Culled from the experiences and observations of IDEO's designers, cultural anthropologists, and architects, this volume delves into the social, architectural, and epicurean scenes of New York. Insightful, easy-to-use, packed with photographs, and presented in a convenient on-the-go format, IDEO Eyes Open rekindles curiosity and invites visitors€”and residents€”to see these cities with fresh eyes.

IDEO Eyes Open New York

Food, Lodging & Transportation

Keep people at the center of your work! Ask them how to help. Look at what they do. Learn from the facts you gather. Try it yourself! Ideo has become a leader in design by keeping people at the center of the design process. These cards show some of the methods we use to inspire great design. Each card describes one method and includes a brief story about how and when to use it. This is not a "how to" guide. It's a design tool meant to help you explore new approaches and develop your own. Use the deck to take a new view, to inspire creativity, to communicate with your team, or to turn a corner.

IDEO Method Cards: 51 Ways to Inspire Design

William Stout

For years, businesses have used human-centered design to develop innovative solutions. Why not apply the same approach to overcome challenges in the nonprofit world? This project, funded by International Development Enterprise (IDE) as part of a grant from the Bill &amp; Melinda Gates Foundation, sought to provide NGOs and social enterprises with the tools to do just that. IDEO, in collaboration with nonprofit groups ICRW and Heifer International, developed the HCD Toolkit to help international staff and volunteers understand a community's needs in new ways, find innovative solutions to meet those needs, and deliver solutions with financial sustainability in mind. The HCD Toolkit was designed specifically for NGOs and social enterprises that work with impoverished communities in Africa, Asia, and Latin America. The free kit, available for download here, walks users through the human-centered design process and supports them in activities such as building listening skills, running workshops

Human Centered Design Toolkit

Decorative Arts & Design

Design thinking per biblioteche. Un manuale per progettare soluzioni a misura di utente

Editrice Bibliografica

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Books by IDEO