From FSGO xLogic: a revealing examination of digital advertising and the internet's precarious foundation InSubprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers' attention has never been more prized, the true value of that attention itself--much like subprime mortgages--is wildly misrepresented. And if online advertising goes belly-up, the internet--and its free services--will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming,Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals ×Logicdissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech's reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyondplatitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry's many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

Subprime Attention Crisis (FSG Originals x Logic)

Business & Money

Hwang, Tim

Marketing & Sales

FSG.

Ongoing discussion around the Russian development of hybrid warfare and the revelations about meddling in the 2016 United States Presidential election have focused the public's attention on the threats posed by coordinated campaigns of propaganda and disinformation. These recent events have also raised concerns around the broader challenge posed by the emergence of a "post-fact society," the notion that the weakening ability for civil society and the public to analyze truth and falsity is creating a threat to the health and sustainability of democratic institutions. Technology and the Internet, in particular, play a key role in shaping the flow of information through society. Not surprisingly, the role of these systems in enabling new types of information warfare has figured prominently in the discussion as policymakers and scholars begin to develop their thinking about the appropriate response to these issues. Platforms such as Facebook and Google have been seen as having had a significant role in facilitating Russian propaganda efforts, incentivizing the distribution of false information, and encouraging the creation of extremist "filter bubbles." As the defense community develops its approach to countering present-day online propaganda and disinformation techniques, it will need to place concerns around immediate threats into a broader understanding of the nature of the challenge. In short, the defense community will require an articulation of a unified strategic concept. This monograph offers an initial sketch of such a concept, proposing one approach to characterizing the strategic situation in the current information space and, based on that, some conjectures about the effective conduct of online information warfare.

Maneuver and Manipulation: On the Military Strategy of Online Information Warfare

History

Strategic Studies Institute

Military

Independently published

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Books by Hwang, Tim