Sport Beyond Television (Routledge Research in Cultural and Media Studies)

Television is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures. An expanding array of popular sports media – industry, user, club, athlete and fan produced – is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media. Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.

Politics & Social Sciences

Rowe, David

Hutchins, Brett

Social Sciences

Routledge

Unlike the mostly reverent literature on Australia's most popular sporting hero, this book explains how Sir Donald Bradman's iconic status was created and sustained. How does his popularity and heroism relate to Australian nationhood? Brett Hutchins' unique analysis reveals the mythical character of so many representations of "the Don," and connects them to broader social phenomena and the cultural contexts in which they were created.

Don Bradman: Challenging the Myth

Biographies & Memoirs

Cambridge University Press

Unlike the mostly reverent literature on Australia's most popular sporting hero, this book explains how Sir Donald Bradman's iconic status was created and sustained. How does his popularity and heroism relate to Australian nationhood? Brett Hutchins' unique analysis reveals the mythical character of so many representations of "the Don," and connects them to broader social phenomena and the cultural contexts in which they were created.

See the best price to sell, buy, or rent books by Hutchins, Brett. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hutchins, Brett

See the best price to sell, buy, or rent books by Hutchins, Brett. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Sport Beyond Television (Routledge Research in Cultural and Media Studies)

Sport Beyond Television (Routledge Research in Cultural and Media Studies)

Don Bradman: Challenging the Myth

Don Bradman: Challenging the Myth