Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the Coursebook* Receive regular tutorials on key topics from Marketing Knowledge* Search the Coursebook online for easy access to definitions and key concepts* Access the glossary for a comprehensive list of marketing terms and their meanings * Co-written by the CIM Senior Examiner for the Marketing Communications module to guide you through the 2004-2005 syllabus * Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory* Contains sample assessment material written exclusively for this Coursebook by the Senior Examiner, as well as past examination papers to enable you to practise what has been learned and help prepare for the exam

CIM Coursebook 04/05 Marketing Communications

Business & Money

Hughes MD, M D Graham

Fill, Director of Fillassociates Visiting Professor at Poitiers Business School Formerly Principal Lecturer at the University of Portsmouth and Senior Examiner at the Chartered Institute of Marketing Chris

Marketing & Sales

Butterworth-Heinemann

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Books by Hughes MD, M D Graham

See the best price to sell, buy, or rent books by Hughes MD, M D Graham. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

CIM Coursebook 04/05 Marketing Communications