Web-focused strategies for turning a company’s customer list into its most powerful competitive advantage For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. Featuring dozens of innovative, workable strategies, it has shown marketers how to profitably manage customer relationships, retain loyalty, increase the incremental profits from each customer in the database, and more. Fast-changing tools and technologies require author and database marketing pioneer Arthur Hughes to update the book’s data and techniques. This substantially revised third edition features:
<ul>
<li> A completely new chapter on modeling and appended data </li> <li> New details on fast-changing Web technologies and marketing </li> <li> Updated material on prospecting, warehousing, and filtering</li> <li> In-depth discussion of prospect databases, one of marketing’s newest and most promising innovations</li>
</ul>

Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Business & Money

Hughes,Arthur

Economics

McGraw=Hill

'English Accents and Dialects' is a unique introductory survey of the main regional and social varieties of English spoken in the British Isles. The authors discuss accent and dialect in the broader framework of language variation, including phonetic, phonological, grammatical, lexical, historical and stylistic differences. This is followed by a survey of the speech of twelve different areas of the British Isles. The cassette which accompanies the book consists of edited interviews (all transcribed in the book) with speakers from each of the different areas.The third edition has been thoroughly revised and includes an entirely new chapter on Received Pronunciation. Following a general description the authors discuss variations within RP and consider some of the factors which account for this variation. The cassette now includes recordings of three different varieties of RP speech. Entirely new sections, with corresponding recordings, have been added on Lowland Scots, Devon and Dublin speech.

English Accents and Dialects : An Introduction to Social and Regional Varieties of English in the British Isles (cassette sold separately)

Literature & Fiction

Trudgill, Peter

History & Criticism

Hodder Education Publishers

English Accents and Dialects: An Introduction to Social and Regional Varieties of English in the British Isles (The English Language Series)

Reference

English as a Second Language

English Accents and Dialects is a unique introductory survey of the main regional and social varieties of English spoken in the British Isles. The authors discuss accent and dialect in the broader framework of language variation, including phonetic, phonological, grammatical, lexical, historical and stylistic differences. This is followed by a survey of the speech of different areas of the British Isles. The CD which accompanies the book consists of edited interviews (all transcribed in the book) with speakers from each of the different areas. The fourth edition has been expanded and updated to give substantial new information. Of particular importance in this new edition are the sections on Aberdeen, Galway and Leicester.

English Accents and Dialects: An Introduction to Social and Regional Varieties of English in the British IslesIncludes CD

Watt, Dominic

Foreign Language Study & Reference

Testing for Language Teachers (Cambridge Language Teaching Library)

This second edition remains the most practical guide for teachers who want to have a better understanding of the role of testing in language teaching. It has a new chapter on testing young learners and expanded chapters on common test techniques and testing overall ability.

Cambridge University Press

Testing for Language Teachers (Cambridge Handbooks for Language Teachers)

The main objective of this text is to assist language teachers in writing better tests. The author defines a good test as one that contains validity, reliability, practicality and a positive reaction. Hughes offers practical and realistic guidance on how to create a good test. The author pays special attention to the effect of testing on teaching - a test should not only be reliable and valid but should also have a positive effect on teaching. Chapters on the testing of writing, oral ability, reading, listening, grammar and vocabulary, and test administration are included. Also included are testing techniques that have been proven to be useful for teachers, and statistics that enable teachers to interpret test results. Reader activities can be found at the end of each chapter.

This book demonstrates the contribution that statistics can and should make to linguistic studies. The range of work to which statistical analysis is applicable is vast: including, for example, language acquisition, language variation and many aspects of applied linguistics. The authors give a wide variety of linguistic examples to demonstrate the use of statistics in summarising data in the most appropriate way, and then making helpful inferences from the processed information. The range of techniques introduced by the book will help the reader both to evaluate and make use of literature which employs statistical analysis, and to apply statistics in their own research. Each chapter gives step-by-step explanations of particular techniques using examples from a number of fields, and is followed by extensive exercises. The early part of the book provides a thorough grounding in probability and statistical inference, and then progresses through methods such as chi-squared and analysis of variance, to multivariate methods such as cluster analysis, principal components analysis and factor analysis. None of these techniques requires the reader to have a grasp of mathematics more complex than simple algebra. Students and researchers in many fields of linguistics will find this book an invaluable introduction to the use of statistics, and a practical text for the development of skills in the application of statistics.

Statistics in Language Studies (Cambridge Textbooks in Linguistics)

Fletcher, Paul

Woods, Anthony

Words, Language & Grammar

This second edition remains the most practical guide for teachers who want to have a better understanding of the role of testing in language teaching. It has a new chapter on testing young learners and expanded chapters on common test techniques and testing overall ability.

Education & Reference

See the best price to sell, buy, or rent books by Hughes,Arthur. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hughes,Arthur

See the best price to sell, buy, or rent books by Hughes,Arthur. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

English Accents and Dialects : An Introduction to Social and Regional Varieties of English in the British Isles (cassette sold separately)

English Accents and Dialects: An Introduction to Social and Regional Varieties of English in the British Isles (The English Language Series)

English Accents and Dialects: An Introduction to Social and Regional Varieties of English in the British IslesIncludes CD

Testing for Language Teachers (Cambridge Language Teaching Library)

Testing for Language Teachers (Cambridge Handbooks for Language Teachers)

Statistics in Language Studies (Cambridge Textbooks in Linguistics)

Testing for Language Teachers (Cambridge Handbooks for Language Teachers)

Statistics in Language Studies (Cambridge Textbooks in Linguistics)

Testing for Language Teachers (Cambridge Language Teaching Library)