"This volume fills a widespread and long-felt need for an authoritative reference work on broadcast ratings. Because of rating's influence over programming and advertising, there is a high degree of interest in broadcast ratings in many quarters: businessmen, marketers, advertisers, program producers as well as the broadcast and cable industries themselves. Washington officials, Wall Street analysts, writers and journalists, and all people have a stake in the procedures and outcome of ratings surveys. Yet no authoritative source exist. Information supplied by each ratings company is limited to its specific ongoing or past services whereas books that refer to ratings devote no more than a chapter to the subject. The academic community in the fields of telecommunications, marketing and advertising lack a significant source book. Those entering the fields of electronic media, advertising and other media have no place to turn for a background on ratings. Few professionals in the fields of broadcasting or advertising are aware of how ratings developed and why and how the present systems came to be. Hugh M. Beville, Jr., has called on over a half century of personal experience in broadcast research to put this account into print as a lasting contribution and reference work..."

Audience Ratings: Radio, Television, Cable

Hugh Malcolm Beville Jr.

Lawrence Erlbaum

Audience Ratings: Radio, Television and Cable

Hugh Malcolm Beville

Lawrence Erlbaum Associates Inc,US

See the best price to sell, buy, or rent books by Hugh Malcolm Beville Jr.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hugh Malcolm Beville Jr.

See the best price to sell, buy, or rent books by Hugh Malcolm Beville Jr.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Audience Ratings: Radio, Television, Cable

Audience Ratings: Radio, Television and Cable