The Age of Aging will begin in 2014 as the last of the Baby Boomers turn 50. No other global trend will do more to impact the way we live, think, act and interact with brands for the next 20 years!The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast growth opportunity… a chance to propel their brands and businesses forward rapidly and on a global scale.The Old Rush establishes a parallel with the famous California Gold Rush of the mid-nineteenth century, and draws on the author’s own insights and observations from a 30-year career at the forefront of the advertising business. In this book, Peter Hubbell makes a strong case for why the nearly 80 million Baby Boomers are Marketing’s Most Valuable GenerationTM and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success.The lessons from the Gold Rush are particularly apt to the modern-day Old Rush: Decisiveness, agility, creativity and perseverance will be the skills needed to thrive with the aging consumer.

The Old Rush: Marketing for Gold in the Age of Aging

Business & Money

Hubbell, Peter

Marketing & Sales

LID Publishing

Since Boomers believe that they're getting better with age, marketers need to get better at the way they market to age. The brands and businesses that figure this out first will realize astonishing growth in this uncontested space …..and that is precisely the point of Getting Better With Age – Improving Marketing in the Age of Aging. Getting Better With Age is the second volume in Peter Hubbell's Age of Aging series. His first: The Old Rush – Marketing for Gold in the Age of Aging (2014) was honored with numerous accolades including the Axiom Business Book Award and the Indie Excellence Award. The Old Rush was also a finalist for the International Book Awards and the USA Best Business Book Awards. This new work begins where The Old Rush ended by offering a comprehensive view of aging, ranging from the financial implications of the longevity economy to the consumer behavior influenced by the psychology of aging. He then puts these findings into context by sharing a series of five “metaphorical case studies” that explore the ways that things -- such as Wine, Cheese, Leather, Cast Iron Skillets and Memories – get better with age. Finally, Hubbell offers readers 50 Ways to Get Better With Age – a wealth of aphorisms that offer immediate and actionable advice for brands that have come to appreciate the power of “getting better with age” and are ready to get started. If you're looking for the secrets to success, this book is brimming with secrets gleaned from the author's extensive career in advertising and his rise to prominence as one of the world's leading experts on marketing to age. It's serious business content served up as enjoyably as fine wine that gets better with age. 
Winner of the Silver Medal for Marketing books, 2016 Axiom Awards

Getting Better With Age: Improving Marketing in the Age of Aging

See the best price to sell, buy, or rent books by Hubbell, Peter. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hubbell, Peter

See the best price to sell, buy, or rent books by Hubbell, Peter. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Old Rush: Marketing for Gold in the Age of Aging

Getting Better With Age: Improving Marketing in the Age of Aging