This is the first non-specialist introduction to the economics of the contemporary film and television business. This global industry is significant both financially and culturally, and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? And why does the US dominate this territory? The present volume offers a systematic, structured explanation of how the global markets for TV and film operate while also discussing the implications for public policy and business strategy. By listing in detail the economic and cultural characteristics related to such trade, the authors provide the tools necessary for the evaluation of international communications issues. They also stress the uniqueness of cultural products and put forth the argument that the economic and cultural development approaches to cultural issues can be largely reconciled.

Global Television and Film: An Introduction to the Economics of the Business

Business & Money

Hoskins, Colin

McFadyen, Stuart

Finn, Adam

Industries

Clarendon Press

This is the first non-specialist introduction to the economics of the contemporary film and television business. This global industry is significant both financially and culturally, and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? And why does the US dominate this territory? The present volume offers a systematic, structured explanation of how the global markets for TV and film operate while also discussing the implications for public policy and business strategy. By listing in detail the economic and cultural characteristics related to such trade, the authors provide the tools necessary for the evaluation of international communications issues. They also stress the uniqueness of cultural products and put forth the argument that the economic and cultural development approaches to cultural issues can be largely reconciled. Further, they point out that the mainstream economic approach has been under-represented in communications, and that this goes a long way toward explaining the prevalence of American-based media worldwide.

Oxford University Press

Media Economics: Applying Economics to New and Traditional Media

Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.

McFadyen, Stuart M.

Economics

Sage Publications, Inc.

How does the Internet affect the supply of information-based entertainment and cultural goods? Why do telephone companies have peak and off-peak prices for long-distance calls? Why is broadcasting-but not newspaper publishing-usually regulated and sometimes subsidized? Media Economics: Application of Economics to New and Traditional Media provides a thorough foundation of the microeconomic principles and concepts needed to understand media industries and issues in the converging media environment. Media Economics differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.Key FeaturesChapter opening vignettes introduce the issues analyzed in each chapter Concise definitions of key terms for a clear understanding of basic microeconomic and managerial economic concepts Examples from media industries in a variety of countries including the United States, Canada, the United Kingdom, and Australia A concept-driven approach enabling a longer shelf-life as technologies, structures, and revenues change A recognition of the reality of convergence and consolidation in media industries rather than addressing each media outlet individuallyMedia Economics assumes no prior background in economics and is designed for undergraduate and graduate students studying media economics and media industries. The book is an ideal text

See the best price to sell, buy, or rent books by Hoskins, Colin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hoskins, Colin

See the best price to sell, buy, or rent books by Hoskins, Colin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Global Television and Film: An Introduction to the Economics of the Business

Global Television and Film: An Introduction to the Economics of the Business

Media Economics: Applying Economics to New and Traditional Media

Media Economics: Applying Economics to New and Traditional Media