Life doesn't end at retirement. Neither should your financial game plan. When the whistle blows on the first half of life, it's time to pause and enter half- time. It's time to shift. The sec- ond half of life brings new chal- lenges. You must contend with healthcare, Social Security, tax efficiency, and more. Most im- portantly, you have to make your nest egg--your "first-half lead"-- last through the second half, car- rying you successfully through the end of the game, no matter how long the clock runs. In the second half, everything is up to you. Your employer isn't there to manage your retirement accounts, pick a healthcare plan, or do any of the financial planning many people take for granted. This is why you need a Second Half Coach on your side--some- one who can help you call the right plays. No one understands this better than Halftime Shift co-authors Matt Dodge, former NFL punter, and Kevin Holt-- two Certified Financial Planners who have dedicated themselves to helping people keep hold of the ball in the second half of the Money Game.

Halftime Shift: Understanding the Money Game in the Second Half of Life

Business & Money

Dodge, Matt

Holt, Kevin

Personal Finance

BusinessGhost, Inc.

Differentiation Strategy: Winning Customers by Being Different

This comprehensive and richly illustrated book explains how to create a differentiation strategy―a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors. 
Filled with frameworks, tools, and templates, this book will enable you to create a compelling answer to your customers’ most fundamental question: Why should I buy from you instead of your competitors? What makes you different? The first half of the book provides an in-depth analysis of the concepts and principles that underlie the practice of differentiation, including the meaning of competitive advantage, competitive strategy, and customer-perceived value. The second half of the book explains how to create a differentiation strategy by identifying the target of your strategy, using customer research and creative problem-solving to design a unique offering, devising a value proposition that emphasizes a key benefit and the reasons to believe you will deliver the benefit, and designing the activity system that will implement your differentiation strategy. 
Business leaders in companies large and small, business students, and leaders in government, higher education, and the non-profit sector will gain a deep understanding of all that goes into creating a successful, difficult-to-copy differentiation strategy.

Management & Leadership

Routledge

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