Optricks

Holland, D.K.

Wentzell, Melinda

Troubador Pr

Book by Holland, D.K., Drenttel, William

Graphic Design America: The Work of Twenty-Eight Leading-Edge Design Firms from Across the United States and Canada

Arts & Photography

Drenttel, William

History & Criticism

Rockport Pub

Design in Depth: Unique Projects Created, Visually Explored and Analyzed by Fifty-One Leading Design Firms

In this book, D.K. Holland creates a compendium of some of the most interesting recent marketing successes in America. The thesis is that each and every product requires a strategy for success. All the components that surround the product packaging, store environment, catalog and advertising contribute to (or detract from) the product's success. In an effort to provide retailers with the marketing point of view, design has become a major tool for manufacturers. 
Yet the world of graphic design-product, packaging, promotion, industrial, exhibition and store design included-is a mystery to many including the practitioners themselves. Marketing By Design de-mystifies and simplifies the process that designers, manufacturers and retailers use to arrive at successful marketing solutions through visual images, provided by the creators themselves. 
This is a first. No other book explores the depth and breadth of 200-plus consumer-related design projects.

Marketing by Design: Design-Driven Merchandising

Harris, Sherwin

This second volume displays the work of 37 of the best designers and design firms from across the United States. Organized by DK Holland of the Pushpin with Chip Kidd and Jessica Helfand, the selection presents such firms as Looking, Los Angeles; Post Tool, San Francisco, Modern Dog, Seattle; Carlos Segura, Chicago; Go Media, Austin Texas; Greteman Design, Wichita, Kansas; P. Scott Makela, Minneapolis; Werner Design Works, Minneapolis; and Design!, Atlanta.

Graphic Design: America Two

KIDD, CHIP

Helfand, Jessica

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Books by Holland, D.K.