Label Writing and Planning: A Guide to Good Customer Communication

<p>The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.</p>

Holkham, Tony

Business & Money

Springer

Beating the Big One

Literature & Fiction

Contemporary

Brick Tower Press

The label on your product is the most important document you  produce. Ask any customer; it is often the only communication they  have with  you. This book is about getting your labeling and product  information  right, and that is more important than getting customers  to buy your  products.  It is about ensuring that they buy them again,  and again.  Written primarily for the fast moving consumer goods  industries such  as food, chemicals, cosmetics and health, this book  is also essential  reading for anyone involved in label writing and  design, or product  information in any context.  Tony Holkham is a  consultant providing  expertise to a range of industries.  He has  written in-house labeling  manuals, published articles and runs  training courses on the subject.

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Books by Holkham, Tony