<p>The Market Street Railway Company thrived in an age when rails ruled San Francisco. Spanning the Roaring Twenties, the Great Depression, and the boom times of World War II, it had a long and legendary lifetime that is deeply ingrained in the city’s early identity. Gradually, however, it became challenged by the emergence of the automobile, cheaper motor coaches, and “nickel jitneys”―competing cars on the same routes. The MSRy painted the fronts of its cars white to show up well in San Francisco’s misty weather, and for many years people called them “the White Front cars.” Franchise competition and city regulations undid MSRy, and its assets were absorbed into MUNI in 1944. However, the name lives on as the nonprofit Market Street Railway organization, dedicated to preserving the history of this company and also to retrofitting early streetcars from across the globe, putting them back in service on Market Street.</p>

San Francisco's Market Street Railway (CA) (Images of Rail)

Arts & Photography

Vielbaum, Walt

Townley, Robert

Hoffman, Philip

Ute, Grant

Photography & Video

Arcadia Publishing

San Francisco's Market Street Railway (Postcards of America)

<p>On December 30, 1909, following the passage of the bond issue allowing construction of San Francisco's Municipal Railway to begin, Mayor Edward Robeson Taylor gushed, "This is great . . . The Geary Street road will now be built and run by the people and for the people. This marks an epoch. It means civic freedom. . . . Some day our children's children will look back with wonder at the things we have stood for and suffered. Public utilities run . . . by the people . . . will give service to the public.</p>

San Francisco's Municipal Railway:: Muni

Vielbaum, Walter

Beach, Cameron

Wie Europa die Welt eroberte

wbg Theiss

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Books by Hoffman, Philip