Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cashflow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.

Management in English Language Teaching (Cambridge Language Education)

Reference

White, Ron

Hodge, Robert

Martin, Mervyn

Stimson, Mike

Foreign Language Study & Reference

Cambridge University Press

Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cashflow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.

Management in English Language Teaching

Social Semiotics

Kress, Gunther

Polity

Literature and Social Semiotics: Textual Strategies in English and History

Literature & Fiction

History & Criticism

Polity Pr

Semiotics was defined by Ferdinand de Saussure as "the science of the life of signs in society." Robert Hodge and Gunther Kress here confront the conceptual difficulties that have limited its growth as a field of inquiry and demonstrate how it can be integrated with the social analysis of power, ideology, gender, and class.
Social Semiotics explores the many possibilities for semiotic analysis that are created by the assumption that signs and messages must always be situated within the context of social relations and processes. Approaching semiotics as an evolving theory, Hodge and Kress first review the work of theoretical founders, including Saussure, C. S. Peirce, I. Voloshinov, and Freud. They build on the legacy of Voloshinov, who linked semiotics with the study of ideology, and develop the implications of his assertion that the form of signs is determined not only by the social organization of the participants but also by the immediate conditions of their interaction. Showing how such an approach can illuminate key issues is literary theory and communications, the authors analyze messages ranging from literary texts, television, and billboards to social interactions at home and school.

Cornell University Press

Semiotics was defined by Ferdinand de Saussure as "the science of the life of signs in society." Robert Hodge and Gunther Kress here confront the conceptual difficulties that have limited its growth as a field of inquiry and demonstrate how it can be integrated with the social analysis of power, ideology, gender, and class.Social Semiotics explores the many possibilities for semiotic analysis that are created by the assumption that signs and messages must always be situated within the context of social relations and processes. Approaching semiotics as an evolving theory, Hodge and Kress first review the work of theoretical founders, including Saussure, C. S. Peirce, I. Voloshinov, and Freud. They build on the legacy of Voloshinov, who linked semiotics with the study of ideology, and develop the implications of his assertion that the form of signs is determined not only by the social organization of the participants but also by the immediate conditions of their interaction. Showing how such an approach can illuminate key issues is literary theory and communications, the authors analyze messages ranging from literary texts, television, and billboards to social interactions at home and school.

Children and Television: A Semiotic Approach

Humor & Entertainment

Tripp, David

Movies

Stanford Univ Pr

The American Oracle

Politics & Social Sciences

Campbell, Samuel

Stearns, Samuel

Social Sciences

Hansebooks

MALAGA TRAVEL GUIDE 2024: Pocket travel handbook to Discover the Charms of Spain’s Hidden Gem (full color images + travel journals)

Travel

Europe

Independently published

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