Here's an exciting new look at how to manage creative employees, from one of America's most innovative designers and managers. Jerry Hirshberg, founder and president of Nissan Design International (NDI) has led Nissan's world-famous design team from success to success, garnering contracts from such companies as Apple, Ford, and RDI Computer Corporation. This audiobook delivers principles for building creative teams that have been tested in his 19 hugely successful years at NDI.

The Creative Priority

Business & Money

Hirshberg, Jerry

Management & Leadership

HarperAudio

How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. 
 In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.

The Creative Priority : Putting Innovation to Work in Your Business

Business Culture

Harper Paperbacks

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Books by Hirshberg, Jerry