Written by a leader in the world of stock photography, this completely revised and updated third edition of How to Shoot Stock Photos That Sell provides practical, detailed advice on every area of producing, marketing, and selling stock photography—from the basics of planning and producing a shoot to running a successful stock business.New to this edition is updated information on digital photography, including techniques for shooting with digital cameras and using digital imaging, as well as surefire ways to market stock photography on the Web.

How to Shoot Stock Photos That Sell

Arts & Photography

Heron, Michal

Photography & Video

Writers' Digest Books

Written by a leader in the world of stock photography, this completely revised and updated third edition of How to Shoot Stock Photos That Sell provides practical, detailed advice on every area of producing, marketing, and selling stock photography—from the basics of planning and producing a shoot to running a successful stock business. New to this edition is updated information on digital photography, including techniques for shooting with digital cameras and using digital imaging, as well as surefire ways to market stock photography on the Web.

Allworth Pr

Featuring more than 150 striking examples of successful pictures, the book provides the skills and technique to create excellent portraits, action shots, group pictures and more. Written in an easy-to-understand, to-the-point tone, the book evolves from general to specific photographic concepts, with chapters including: seeing your children, the value of shooting close ups, portraits, capturing different moods, backgrounds and environments, film and editing, choosing b/w or color, the technical side, and family photos. Dozens of tips and instructions for bringing creativity to kids' photos are featured, including posing and catching great non-posed shots, working with children as models, advice on equipment, and more. A chapter on "Tips for Photographing All Ages" gives recommendations on how to get the best pictures in all stages of a child's life. Special assignment forms help the reader go beyond good intentions, get organized, and fulfill their goal of excellent portraiture.

Photographing Children and Babies: How to Take Great Pictures

Allworth

Find the right job in photography. For anyone who loves working with photographs, here is a comprehensive guide to turning that passion into a career. Author Michal Heron, a veteran photographer, reveals the full range of possibilities, from shooting pictures to jobs that don’t even require a camera. Corporate settings, editorial, media/audio-visual, fine arts, buying and selling, support services, set and location services, computer imaging, gallery and museum, teaching, writing, and many other career choices are presented. Readers will learn to assess their motivations, pinpoint their favorite areas of photography, explore lifestyle choices, understand required skills, and ultimately find the area of the industry that best matches their talents and their goals. Extra resources include listings for photography schools and professional organizations. Anyone looking for that perfect niche in the rich and rewarding photographic field will need this comprehensive book. Examines dozens of career possibilitiesmany that don't require a camera Self-assessment tools to pinpoint the perfect job, plus school and organization listings Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Creative Careers in Photography: Making a LIving With or Without a Camera

Digital Stock Photography equips photographers with everything they need to know to create digital stock photos that sell in today’s marketplace. From organizing a shoot to raking in the profits as the pictures sell and sell and sell again, all the steps are here: Capturing digital images, working with scans, digital delivery of images, evaluating equipment, organizing digital files, building an archive, and more. Thirty assignments, designed to reflect the latest trends in photography, provide readers with a blueprint for building a stock collection. Special sections explain how to market, negotiate and quote prices, and manage a business, plus obtaining model releases and protecting copyright. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Digital Stock Photography: How to Shoot and Sell

Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

Pricing Photography: The Complete Guide to Assignment and Stock Prices

MacTavish, David

Humor & Entertainment

This classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more. Chapters include practical information on the economics of photography, cutting-edge negotiation techniques, and the specifics of pricing electronic media. Over fifty pages of at-a-glance pricing charts help photographers tailor their pricing to suit any sales situation. Plus, readers will also find a complete "buyer's guide" for art directors and editors, a comprehensive glossary, and dozens of ready-to-use worksheets and forms for even more instant help. A must-have addition to every photographer's bookshelf.

Michal Heron and David MacTavish present a completely up-to-date, expanded edition of the widely acclaimed Pricing Photography: The Complete Guide to Assignment &amp; Stock Prices, to help photographers determine what their photography is worth and get a fair price for it. Providing the latest tips for negotiating both assignment and stock prices, this definitive guide includes pages of detailed pricing charts, as well as a current chapter on the latest opportunities in electronic media and the new cyber-markets. 
The book covers: negotiating principles for assignment and stock photography, entailing how to establish rapport, gather information, educate the client, quote a price, close the deal, and follow up; 50 pages of pricing charts pertaining to almost every aspect of advertising and editorial stock photography, such as magazines, newspapers, billboards, packaging, posters, annual reports, calendars, and more; sample forms for negotiating assignments, including forms for filling out assignment information over the phone; how to price for electronic rights, as well as take advantage of the opportunities emerging on the Internet and World Wide Web for interchanging information, marketing and selling photos, and learning about the latest photography products. 
The book also provides a buyer's guide for customers and clients, plus a comprehensive bibliography of useful resources, making Pricing Photography an indispensable reference for art directors, graphic designers, and photography buyers.

Pricing Photography

Allworth Press

This complete set of forms has everything a photographer needs to run and organize a successful stock photography business. Step-by-step instructions and helpful advice accompany forms to organize shoots, travel, resources, clients, markets, and to manage every detail of day-to-day operation. You'll find: insurance and tax forms; estimate, delivery memo, and invoice; pre-shoot checklist, model and property releases, film test form, schedules, and much more.

Stock Photography Business Forms: Everything You Need to Succeed in Stock Photography

See the best price to sell, buy, or rent books by Heron, Michal. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Heron, Michal

See the best price to sell, buy, or rent books by Heron, Michal. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

How to Shoot Stock Photos That Sell

How to Shoot Stock Photos That Sell

Photographing Children and Babies: How to Take Great Pictures

Creative Careers in Photography: Making a LIving With or Without a Camera

Digital Stock Photography: How to Shoot and Sell

Pricing Photography: The Complete Guide to Assignment and Stock Prices

Pricing Photography: The Complete Guide to Assignment and Stock Prices

Pricing Photography

Stock Photography Business Forms: Everything You Need to Succeed in Stock Photography