How do companies in mature markets—where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by—achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, rather than created, an additional profit potential. In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more. A convincing counterargument to the reigning market share dogma, this book outlines the new mind-set and tools managers will need to bring their companies closer to peak profit performance.

Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets

Business & Money

Hermann Simon

Frank F. Bilstein

Frank Luby

Finance

Harvard Business Review Press

This richly-illustrated book depicts 750 years of Jewish history as well as Jewish life in Berlin today. The Prussian capital was, for many centuries, the center of Jewish life in Germany. Its Jewish citizens strongly influenced the city’s cultural and literary life and led the way in the sciences, from the 18th century salon of Rachel Varnhagen to the cabarets of the Weimar Republic. However, economic crisis, hyper-inflation, and the depression of 1929 provided rich soil for the growth of anti-Semitism and ultimately led to the Holocaust. Today, after tens of thousands of immigrants from Russia and Israel have arrived in the capital, Jewish life and culture are flourishing once again.

Jews in Berlin. A Comprehensive History of Jewish Life and Jewish Culture in the German Capital Up To 2013

History

Andreas Nachama

Julius H. Schoeps

Europe

Berlinica Publishing LLC

Nonstationary Systems: Theory and Applications

Springer Nature

Dust Collection with Bag Filters and Envelope Filters

Friedrich Löffler

Hans Dietrich

Werner Flatt

Vieweg Verlag, Friedr, & Sohn Verlagsgesellschaft mbH

Campioni nascosti: come le piccole e medie impresse hanno conquistato il mondo

Sperling & Kupfer Editori

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Books by Hermann Simon