Book by Linus Carl Pauling, Roger Hayward

The Architecture of Molecules

PAULING, LINUS

Hayward, Roger

W.H.Freeman and Company

* Reputation management has become a key issue for all business people. * First edition, published by McGraw-Hill as Managing your Reputation sold over 10,000 copies. * This new edition is packed with new case studies from around the world. * Most companies now believe that reputation impacts the bottom line. * Written by one of Europe's most senior and experienced practitioners. Reputation has a major impact on business performance. Management's remuneration, directors' fees, ethical issues, environmental accountability, employee relations, investor relations, customer care and fiduciary responsibility, all are now under the media spotlight. All organizations, whether in the public or private sector, must not only behave impeccably but also manage their public relations with intelligence and integrity if they are to safeguard their reputation. Here is clear, actionable guidance on how to plan and implement effective public relations programs. Bristling with real-life case studies and candid comment from top executives around the world, you'll find hands-on, practical advice on how to: avoid PR disasters, set PR objectives, win favorable media coverage, control costs, measure results, and recruit the right public relations people.

Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset

Business & Money

Marketing & Sales

Kogan Page Business Books

An illustrated history with virtually all text appearing as longish captions. From air ships and powered box-kites through "smart bombs" of 1925 to the Gulf War and HMS Ocean fitting-out in mid 1996. Distributed by Books International. Annotation c. by Book News, Inc., Portland, Or.

The Fleet Air Arm in Camera, 1912-1996: Archive Photographs from the Public Record Office and the Fleet Air Museum

Arts & Photography

Photography & Video

Sutton Pub Ltd

One of the series IN CAMERA, this is a collection of photographs of the Fleet Air Arm, illustrating the activities, ships and aircraft of the Fleet Air Arm and its predecessor the Royal Naval Air Service. Collection begins pre-First World War and goes through to the mid 1990's.

The Fleet Air Arm in Camera

Engineering & Transportation

Loughran, Rear Admiral T.W.

Engineering

Sutton Publishing+ltd

This book represents a visual feast for anyone interested in the cruiser classes of the British and Commonwealth navies.

Cruisers in Camera

History

Europe

Beaufort

Transportation

Air-Britain Historians Ltd

Crazy Faith

Self-Help

Briggs, Fran

Bradley, Nicole

Bridges, Annette

Bradley, Elaine Calmese

Brinkley, Amy

Gilbert, Erica

McDonald, Quintus

McElroy, Norma

Rhinehart, Clarissa

Spiritual

Tranquil Moments Publishing

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Books by Hayward, Roger