The Highfield Community Enrichment Project is one of eight demonstration sites for the ‘Better Beginnings, Better Futures’ initiative, a comprehensive, community-driven program dedicated to the prevention of children’s mental health problems in Ontario and the promotion of child, family, and community wellness. Drawing from this multi-method, longitudinal research project, authors Geoffrey Nelson, S. Mark Pancer, Karen Hayward, and Ray DeV. Peters have written Partnerships for Prevention, providing insights and lessons on how prevention programs can be planned, implemented, and managed in a low-income, multicultural context with a high degree of community involvement. The authors demonstrate not just that the program works, but how it works, and in so doing make a contribution to theory, research, and practice in primary prevention and mental health promotion for children. Partnerships for Prevention provides a great deal of knowledge that will be of interest and use to policy-makers, program planners, practitioners, and community residents, who wish to create prevention programs.

Partnerships for Prevention: The Story of the Highfield Community Enrichment Project

Politics & Social Sciences

Nelson, Geoffrey

Hayward, Karen

Pancer, S. Mark

Sociology

University of Toronto Press

Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs

Many mid-market companies in today’s digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent. Without a systematic roadmap, you can’t take your business where it needs to go. Karen Hayward worked in the trenches with Fortune 1000 companies for twenty years. As a consultant, she’s used the knowledge gained through experience to help mid-market CEOs see the bigger picture and develop in-house marketing and sales strategies based on the voice of the customer and real market insight. In Stop Random Acts of Marketing, she provides you with the necessary tools for prioritizing, optimizing, and initiating a clear plan for sustainable growth. It’s time to stop undervaluing your marketing, delegating your growth strategy to outside agencies or your most junior marketing resource, and relying on sales to understand your customers. It’s time to re-architect your company with a new methodology for success.

Business & Money

Marketing & Sales

Lioncrest Publishing

Many mid-market companies in today's digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent. Without a systematic roadmap, you can't take your business where it needs to go.
Karen Hayward worked in the trenches with Fortune 1000 companies for twenty years. As a consultant, she's used the knowledge gained through experience to help mid-market CEOs see the bigger picture and develop in-house marketing and sales strategies based on the voice of the customer and real market insight. In Stop Random Acts of Marketing, she provides you with the necessary tools for prioritizing, optimizing, and initiating a clear plan for sustainable growth.
It's time to stop undervaluing your marketing, delegating your growth strategy to outside agencies or your most junior marketing resource, and relying on sales to understand your customers. It's time to re-architect your company with a new methodology for success.

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Books by Hayward, Karen