<p>This revised edition includes enhancements and incorporates feedback from thousands of salespeople who have benefited from the original edition and from attending live Get-Real Selling workshops. Its short, pithy chapters and no-nonsense approach pay off immediately for experienced and beginning sales professionals alike. Based on a mindset that says My success can only follow the success of my customer, Hawk and Boland focus on three customer-impacting principles that make it simple to succeed in selling. If you can position your solution in ways that help your customer upgrade his service to his customers, or improve his economics (by increasing his revenue or reducing his costs), or enhance his life, specifically the quality of his work-life, you will find your customer eager to learn more about your offering and ready to buy. This S.E.L. approach (service, economics, life) is being used today in leading organizations and produces measurable sales improvement.</p>

Get-Real Selling: Your Personal Coach for REAL Sales Excellence

Business & Money

Boland, Michael

Hawk, Keith

Marketing & Sales

Nova Vista Publishing

See the best price to sell, buy, or rent books by Hawk, Keith. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hawk, Keith

See the best price to sell, buy, or rent books by Hawk, Keith. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Get-Real Selling: Your Personal Coach for REAL Sales Excellence