The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Marketing: An Introduction

Business & Money

ARMSTRONG, Gary

Harker, Michael

Brennan, Ross

Kotler,Philip

Marketing & Sales

Pearson/Education

Examines proposals for freshman composition’s abolition and reform while providing a new model for courses.“…readers of LiCS will find a strong argument for how understandings of literacy are fundamental to the work that compositionists do, making this book useful not only to those doing similar work but also to be shared with colleagues who have less familiarity with literacy studies. The Lure of Literacy presents a model of how theories of literacy can be applied to the debates that beset compositionists again and again, offering a way out of their unproductive cycles.” ― Literacy in CompositionThe Lure of Literacy promises to transcend the stale and unproductive debate on freshman composition that has gripped English studies for more than a century. It is the first book to chart the origin of the discussion from the early twentieth century to the advent of the New Literacy Studies. Michael Harker recontextualizes proposals to abolish compulsory composition and reimagines pedagogical conditions in English studies in order to present a different model for first-year writing. This new model for compulsory composition programs focuses on students’ attitudes about composition and interrogates the very idea of literacy itself.

The Lure of Literacy: A Critical Reception of the Compulsory Composition Debate

Reference

Words, Language & Grammar

State University of New York Press

Examines proposals for freshman composition’s abolition and reform while providing a new model for courses. “…readers of LiCS will find a strong argument for how understandings of literacy are fundamental to the work that compositionists do, making this book useful not only to those doing similar work but also to be shared with colleagues who have less familiarity with literacy studies. The Lure of Literacy presents a model of how theories of literacy can be applied to the debates that beset compositionists again and again, offering a way out of their unproductive cycles.” ― Literacy in Composition The Lure of Literacy promises to transcend the stale and unproductive debate on freshman composition that has gripped English studies for more than a century. It is the first book to chart the origin of the discussion from the early twentieth century to the advent of the New Literacy Studies. Michael Harker recontextualizes proposals to abolish compulsory composition and reimagines pedagogical conditions in English studies in order to present a different model for first-year writing. This new model for compulsory composition programs focuses on students’ attitudes about composition and interrogates the very idea of literacy itself.

•Presents 'big murals' - giant works of street art, often with a political message, featuring various artists from all over the world Big murals - giant works of art covering entire house façades, often with a political message. In his book Icons of Street Art, photographer Michael Harker demonstrates the special power and meaning of this kind of street art with photos taken in Berlin, Lisbon, Paris and New York City. His large-format pictures present the art of various artists, with one focus on the works of Bordalo II. With his Trash Animals, the Portuguese artist draws attention to the subject of environmental pollution. His unique mix of upcycled sculptures and spray graffiti is in great demand at art fairs worldwide.

Icons of Street Art: Big Murals

Arts & Photography

Baumler, Suzanne

History & Criticism

Monaco Books / Kunth Verlag

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Books by Harker, Michael