Building on the strengths of the earlier edition, the Second Edition of Services Marketing Management illustrates how to manage a market-oriented service organization and deliver excellent service quality. The book discusses the four new types of services as well as a new classification of services. With numerous examples that illustrate key points in the text, the book sheds light on services marketing management in both a national and international context, including the latest developments in Europe, North America, and Australasia.

Services Marketing Management: A Strategic Perspective

Hans Kasper

Piet van Helsdingen

Mark Gabbott

wiley

See the best price to sell, buy, or rent books by Hans Kasper. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hans Kasper

See the best price to sell, buy, or rent books by Hans Kasper. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Services Marketing Management: A Strategic Perspective