Readings on Human Behavior: The Best of Science '80-'86

Health, Fitness & Dieting

Hammond, Allen L.

Psychology & Counseling

Scott, Foresman Co.

Energy and the future (AAAS miscellaneous publication)

<p>Energy is the basic natural resource. To the consumer, it is the commodity they buy as gasoline, natural gas and electricity. To engineers, it is the heat for industrial furnaces or the motive force that powers machinery. To the economist, energy is a key ingredient in national prosperity. Without energy, man would be at that the mercy of the environment.</p>

American Association for the Advancement of Science

Four billion low-income consumers, a majority of the world s population, constitute the base of the economic pyramid (BOP). New empirical measures of their aggregate purchasing power and behavior as consumers suggest significant opportunities for market-based approaches to better meet their needs, increase their productivity and incomes, and empower their entry into the formal economy. This volume, based on unique access to the household income and consumption surveys of developing and transition countries, offers a new and compelling perspective on low-income communities worldwide. Drawing on income data from 110 countries and standardized expenditure data from 36 countries across the globe, The Next 4 Billion is an important first look at the market opportunity represented by four billion individuals who make up the BOP. The analysis for the first time provides a quantitative assessment and characterization of BOP markets, at several levels of analysis.

The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid

Business & Money

Katz, Robert S.

Kramer, William J.

Tran, Julia T.

Walker, Courtland

Economics

World Resources Inst

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Books by Hammond, Allen L.