<p>When the first edition of Herbert Gardner's <i>The Advertising Agency Business</i> was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to: </p>
<ul>
<li>Start an agency </li>
<li>Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients </li>
<li>Evaluate an agency </li>
<li>Structure ownership </li>
<li>Manage, develop, and evaluate personnel </li>
<li>Develop mutually beneficial relationships with clients and suppliers </li>
<li>Generate new business through aggressive lead generation knowledgeable assessment of client personnel blockbuster presentations </li>
</ul> Drawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.

The Advertising Agency Business: The Complete Manual for Management & Operation

Business & Money

Hameroff, Eugene J.

Management & Leadership

McGraw=Hill

This is a good book with time tested promotional techniques for promoting professional practices and consulting businesses. Even though it does not include the internet, it is easy to for one to fill in the blanks for internet promotion.

How to Guarantee Professional Success: Tested Proven Techniques for Promoting Your Practice

Consultants Library

See the best price to sell, buy, or rent books by Hameroff, Eugene J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hameroff, Eugene J.

See the best price to sell, buy, or rent books by Hameroff, Eugene J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Advertising Agency Business: The Complete Manual for Management & Operation

How to Guarantee Professional Success: Tested Proven Techniques for Promoting Your Practice