The Essentials of Business Research Methods

Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.

Hair Jr., Joe F.

Business & Money

Routledge

Page, Michael

Management & Leadership

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Books by Hair Jr., Joe F.

See the best price to sell, buy, or rent books by Hair Jr., Joe F.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Essentials of Business Research Methods

The Essentials of Business Research Methods