Marketing Research in Practice

Hague, Paul

JACKSON,Peter

Business & Money

Kogan Page.

Market Research: A Guide to Planning, Methodology and Evaluation

Marketing & Sales

Starting out in market research can be difficult without suitable guidance to set you on the right path. Practitioners and students alike will find all the answers in this comprehensive and easy to follow introduction to the subject. Up-to-date details of market research agencies, codes of practice and quality schemes are provided, alongside a list of useful contacts and a comprehensive bibliography. The book covers all the most recent developments including a section on making full use of the Internet -- ""marketing for free"" -- and also comprehensive information about research into customer satisfaction.

Fully revised and updated for the third edition, ""Market Research"" assumes no previous knowledge of the subject. Through clear, concise advice and real-life case studies, starting out in market research is made simple.

Kogan Page Business Books

Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presenting the findings - it explains how to use tools and methods effectively and obtain the most reliable results. 
This fully updated second edition of Market Research in Practice features new chapters on the uses of market research (new product development research, market assessment, customer journey research, branding research, channel research, and pricing research), international aspects and new research trends (including coverage of social media research and mobile surveys). It also includes the latest information on carrying out market research design, desk research, sampling and statistics, questionnaire design, data analysis and reporting. Accompanied by a range of online tools and templates for reporting on and determining statistical accuracy, and supported throughout by examples from real market research projects, this is an invaluable guide for students, researchers, marketers and users of market research.

Market Research in Practice: How to Get Greater Insight from Your Market

Morgan, Carol-Ann

Hague, Nick

Economics

Kogan Page, Ltd.

Market Research in Practice: An Introduction to Gaining Greater Market Insight

As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop brands, and optimize prices is even more important. Introducing market research tools, approaches, and issues, this book provides a clear, step-by-step guide from the beginning steps of planning and executing a project through to analyzing and presenting the results.
This fully updated third edition has been revised to reflect the most recent trends in the industry. Ten new chapters cover issues including: ethics in market research, qualitative research, quantitative research, as well as key concepts such as international research, how to design a questionnaire, how to choose a sample, and how to carry out interviews. There are also tips, advice, and new international case studies from the authors’ own experiences, which ground the concepts in business reality.

Harrison, Matthew

Cupman, Julia

Truman, Oliver

Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process – from planning and executing a project through to analysis and presentation of the findings, the book explains how to use tools and methods effectively and obtain the most reliable results. With new chapters on using market research, international aspects and new research trends (including coverage of social media research and mobile surveys) this fully updated second edition also includes the latest information on carrying out market research design, secondary research, sampling and statistics, questionnaire design, data analysis and reporting.Accompanied by a range of online tools and templates and supported throughout by examples from real market research practice, this is a valuable guide for students, researchers, marketers and users of market research.

Market Research in Practice: How to Get Greater Insight From Your Market

B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are important in driving our experiences, and the subject is now high on the agenda of B2B companies who want to deliver a 'wow' to their customers. Achieving this 'wow' factor helps organizations distinguish themselves from their competition, while simultaneously winning new business and retaining existing clients. B2B Customer Experience is the essential handbook that guides the reader through the process of creating an exceptional customer experience. 
 Intensely practical in its approach, B2B Customer Experience is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment. Clearly argued and supported by real-world examples, this text will help readers understand critical features including the difference between customer experience, loyalty and inertia; how to use journey maps to establish strengths and weaknesses in an organization, and how to ensure that sales teams are engaged in the customer experience programme. Discussing some of the best known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.

B2B Customer Experience: A Practical Guide to Delivering Exceptional CX

Hague, Nicholas

The Business Models Handbook: Templates, Theory and Case Studies

Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of 50 of the best known frameworks and how it will help an organization grow and be profitable. Each supported by a real-world case study, these include ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit Chain and many more.
 Authored by a leading global market researcher with a background working on over 3,000 different research projects, The Business Models Handbook is an invaluable resource for any student or professional. Online resources include lecture slides that align with each chapter.

Management & Leadership

See the best price to sell, buy, or rent books by Hague, Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hague, Paul

See the best price to sell, buy, or rent books by Hague, Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Research in Practice

Market Research: A Guide to Planning, Methodology and Evaluation

Market Research: A Guide to Planning, Methodology and Evaluation

Market Research: A Guide to Planning, Methodology and Evaluation

Market Research in Practice: How to Get Greater Insight from Your Market

Market Research in Practice: An Introduction to Gaining Greater Market Insight

Market Research in Practice: How to Get Greater Insight From Your Market

B2B Customer Experience: A Practical Guide to Delivering Exceptional CX

The Business Models Handbook: Templates, Theory and Case Studies

The Business Models Handbook: Templates, Theory and Case Studies