Hospitality Marketing: Principles and Practices

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. 
The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include: 
New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketing. 
New extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experience. 
Updated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram content. 
New/updated international case studies including many more from Asian and African destinations. 
This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning.

Business & Money

Buttle, Francis

Bowie, David

Gursoy, Dogan

Industries

Routledge

As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behavior but also consequences of such behavior as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales, The Handbook of Scales in Tourism and Hospitality Research serves as the state-of-the-art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management.

Handbook of Scales in Tourism and Hospitality Research

Baloglu, Seyhmus

Ekinci, Yuksel

Uysal, Muzaffer

Sirakaya-Turk, Ercan

CABI

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